ASOS brings WINTER WONDERLAND TO SOHO WITH IMMERSIVE HOLIDAY POP-up,
personalized Color Analysis, and festive ASOS Café in-store
experience
ASOS, the global online fashion destination, is continuing its U.S.
expansion with the launch of an immersive Winter Wonderland pop-up in
the heart of SoHo. Opening on December 5, this limited-time experience
invites shoppers to step inside ASOS Wonderland and explore a curated
edit of festive fashion in a reimagined, holiday-inspired space.
The pop-up will run until December 21, offering fashion lovers an
exclusive 17-day opportunity to shop ASOS in person during the peak
holiday season.
ASOS will offer complimentary Color Analysis sessions on December
13–14 and 20–21, helping guests discover the shades that best suit
their natural features and shop with confidence. This bespoke service
adds a unique, tailored dimension to holiday shopping, ensuring every
visitor leaves with pieces that truly complement their style.
To make the experience even sweeter, shoppers can take a festive pause
at the in-store ASOS Café, available during weekend hours. Enjoy a
complimentary holiday latte or hot chocolate with proof of purchase
from the pop-up and soak in the seasonal vibes while you shop.