Join us on MARCH 26-28, 2017 at the Rochester Institute of Technology
(RIT) for SPECTRUM 2017, STC Rochester's 58th annual conference.
To quote Bob Dylan, “the times they are a’ changin!” Our
workplaces and roles are changing rapidly. The growth of the Internet
of Things (IoT) has brought new challenges and opportunities. User
Experience (UX) design is becoming more and more important. All of
these changes bring a host of questions.
* How do we transition to supporting the vast array of
inter-networked computers and devices?
* Is there still a role for the traditional technical writer?
* What skillsets do we need to keep pace and stay employed?
* Are there soft skills we need to develop?
* Do we need to learn how to develop apps?
* Is knowledge of DITA or content management systems important?
* What are the new opportunities and challenges?
* Should we be interested in the Certified Professional Technical
Communicator credential from STC?
The conference will begin on Sunday afternoon, March 26, with
Leadership Day. Activities will focus on leadership challenges and
best practices, with presentations by seasoned leaders. SUNDAY EVENING
will feature a dinner reception and presentation of Rochester Chapter
awards, where you'll be able to meet and mingle with speakers and
Rochester Chapter members and friends.
Monday, March 27, begins with a keynote address by Joe Gollner, "The
Brave New World of Technical Communication." Joe sees an opportunity,
and even a need, for Technical Communicators to play an expanded role
in helping the next generation of organizations operate and adapt to a
digital economy. Widely acknowledged as one of the world’s leading
content strategists, Joe will help us kick off our exploration of what
we can do, both individually and collectively as a community of
professionals, to make the most of the changes that are unfolding all
around us.
Tuesday, March 28, we will offer FOUR 1/2 DAY WORKSHOPS, Neil Perlin:
_Single Sourcing to the Max with MadCap Flare_, Lee Drake and Kathryn
Hutton: _Using Office365 for collaboration and creation of technical
documentation_, Liz Fraley and Janice Summers: _How to Attract
Opportunities to You_, and Margit Poirier,_ Introduction to Grant
Writing: How to Find and Get Grants for Your Program_. The workshops
are available individually or as add-ons to conference registration.
Benefits of Attending Spectrum 2017
You’ll have the opportunity to network, build skills, and learn
about the latest trends and opportunities in the technical
communication profession.
Your Spectrum registration includes:
* A keynote presentation titled “The Brave New World of Technical
Communication” by JOE GOLLNER, Managing Director of Gnostyx Research
Inc. (www.gnostyx.com) and a world-renowned content strategist.
* A full day of learning and networking on Monday, MARCH 27, with
presentations, progression sessions, demos, and Lightning Talks by
industry experts.
* Continental breakfast, awards luncheon, and morning and afternoon
refreshments.
* Opportunity to participate in a giveaway for several exciting
prizes.
* After party on Monday night at Bar Louie on Jefferson Road
You have the option to attend the following events for an additional
fee:
* A half-day Leadership Program on Sunday, MARCH 26, which provides
an afternoon focused on leadership challenges and best practices, with
presentations by seasoned leaders.
* A dinner reception on Sunday, MARCH 26, to network with conference
presenters, chapter leaders, and attendees.
* Your choice of one or two 1/2 day workshops on Tuesday, MARCH 28.
For more details on the conference, see the Spectrum
[http://stc-rochester.org/spectrum/] website.
REGISTRATION RATES
Register early and save!
STC MEMBERNON MEMBERSTUDENTNOTESCOMBO (ALL SUNDAY AND MONDAY)
$169 (Until 1/31)
$189 (2/1-2/28)
$219 (3/1-3/19)
$239 (3/20-3/28)
$189 (Until 1/31)
$209 (2/1-2/28)
$239 (3/1-3/19)
$259 (3/20-3/28)
$59 (Until 1/31)
$69 (2/1-2/28)
$89 (3/1-3/19)
$109 (3/20-3/28)
Best dealMONDAY ONLY
$139 (Until 1/31)
$159 (2/1-2/28)
$179 (3/1-3/19)
$199 (3/20-3/28)
$169 (Until 1/31)
$189 (2/1-2/28)
$209 (3/1-3/19)
$229 (3/20-3/28)
$49 (Until 1/31)
$59 (2/1-2/28)
$69 (3/1-3/19)
$89 (3/20-3/28)
Included in Combo rateLEADERSHIP PROGRAM
$30
$10 $5Included in Combo rateSUNDAY DINNER
RECEPTION$30 $30 $20Included in Combo rateTUESDAY 1/2 DAY WORKSHOP
$85 (Until 3/19)
$105 (3/20-3/28)
$100 (Until 3/19)
$120 (3/20-3/28)
$35 (Until 3/19)
$55 (3/20-3/28)
NOT included in Combo rate
CONFERENCE SCHEDULE OVERVIEW
LEADERSHIP DAY (SUNDAY, MARCH 26) 1:00 P.M. - 5:00 P.M.
* 1:00 - 1:30 p.m. Registration
* 1:30 - 5:00 p.m. Leadership Program
* Presentations and workshops by experienced STC community and
international leaders
* Designed for anyone interested in improving leadership skills,
including current and future leaders.
SPEAKER DINNER AND OPENING RECEPTION (SUNDAY, MARCH 26) 5:30 P.M. -
9:00 P.M.
* 5:30 - 9:00 p.m. Dinner reception and chapter awards (Bistro 252
in the Rochester DoubleTree)
FULL-DAY CONFERENCE (MONDAY, MARCH 27) 8:30 A.M. -6:00 P.M.
* Registration check-in begins at 7:15 a.m.
* Continental breakfast, lunch, afternoon refreshments, and
networking
* Welcome and Keynote Address
* A full day of progressions, lightning talks, vendor demos, and
giveaways
* After Party (Location TBA)
JOE GOLLNER, Managing Director of Gnostyx Research Inc.
(www.gnostyx.com) and a world-renowned content strategist
THE BRAVE NEW WORLD OF TECHNICAL COMMUNICATION
Joe sees an opportunity, and even a need, for Technical Communicators
to play an expanded role in helping the next generation of
organizations operate and adapt to a digital economy. Widely
acknowledged as one of the world’s leading content strategists, Joe
will help us kick off our exploration of what we can do, both
individually and collectively as a community of professionals, to make
the most of the changes that are unfolding all around us.
POST-CONFERENCE WORKSHOPS (TUESDAY, MARCH 28) 8:30 AM - 11:30 AM AND
1 - 4 PM
* Registration and continental breakfast (7:45 a.m. - 8:30 a.m.)
NOTE: BECAUSE OF LOW REGISTRATION FOR WORKSHOPS, WE ARE NOT ABLE TO
ARRANGE CATERING FOR THE CONTINENTAL BREAKFAST. TWO MINUTES EAST DOWN
THE HALL FROM THE WORKSHOP AND DOWNSTAIRS, CRL-ALT-DELI OFFERS
COFFEE/TEA AND BREAKFAST SANDWICHES.
* 8:30 am
* Neil Perlin: Single Sourcing to the Max with MadCap Flare*
* Liz Fraley and Janice Summers: How to Attract Opportunities to You
* 12:30 pm
* Margit Poirier, Introduction to Grant Writing: How to Find and Get
Grants for Your Program
* Lee Drake and Kathryn Hutton: Using Office365 for collaboration
and creation of technical documentation^
The workshops will last three hours, from 8:30 am to 11:30 am and
12:30 to 4:30 pm.
*Neil's workshop requirements:
* Bring a laptop with a mouse and your power cord.
* Have a licensed copy or a trial copy of Flare 12 or above. (If you
want to use a trial copy, download and install it less than 15 days
before the workshop. Note that the trial copy misspells words at
random until you enter the key. It's terrifying but harmless.)
* Make sure your laptop has a USB port.
^Lee and Kathryn's workshop requirements:
* Attendees must bring their own laptop with chrome, firefox, edge
or IE9 or better on it, with wireless internet access and ability to
get on RIT’s network.
* Office offline (word, excel, etc) version 2016 is supported as an
option but not required to perform workshop tasks.
* Users will receive their initial accounts ahead of the speaking
date, and must be registered no later than 3 business days prior to
the event to be guaranteed an account.
SPECTRUM LOCATION
Rochester Institute of Technology and Doubletree Rochester
The Leadership Day sessions on Sunday, March 26, will be held in
the CIMS BUILDING (SLA/078), ALSO KNOWN AS SLAUGHTER HALL.
The DINNER RECEPTION on Sunday, March 26, Bistro 252, Doubletree
ROCHESTER
The CONFERENCE (KEYNOTE AND EDUCATION SESSIONS) on Monday, March 27,
will be held in the CIMS BUILDING (SLA/078), ALSO KNOWN AS SLAUGHTER
HALL.
The POST-CONFERENCE WORKSHOPS on Tuesday, March 28, will be held in
the CIMS BUILDING (SLA/078), ALSO KNOWN AS SLAUGHTER HALL.
Interactive RIT Campus Map [http://maps.rit.edu/]
ADDITIONAL REGISTRATION AND PAYMENT INFORMATION
TO PAY BY CHECK: Select your ticket and then select "Show other
payment options." Checks should be made payable to "STC ROCHESTER
Chapter". Follow the instructions on the Pay By Check screen.
NOTE: Canadian registrants, please pay in U.S. funds (click the "Pay
Offline" button) or by credit card (click the “Order Now” button.)
WHAT IF I AM REGISTERING MORE THAN ONE PERSON? As long as the
registrations fall into the same fee category, you can select multiple
quantities for the ticket.
PARKING
For Sunday's pre-conference Dinner Reception, parking is at the
Doubletree Rochester.
For all other events (Conference and Leadership Day), park in LOT T. A
parking pass, available at the registration desk, is required on
Monday and Tuesday.
For the latest conference news and complete conference information,
visit the Spectrum [http://spectrum.stc-rochester.org/] website.
REGISTRATION
To register and pay online, go to
For more information about the conference, visit
http://stc-rochester.org/spectrum/
[http://stc-rochester.org/spectrum/]
If you have any questions, contact us at spectrum@stc-rochester.org.
SPONSORSHIPS
STC Rochester and the Spectrum committee would like to thank Adobe
TECH COMM
[http://www.adobe.com/products/technicalcommunicationsuite.html] as
the Platinum Sponsor for Spectrum 2017.
[http://www.adobe.com/products/technicalcommunicationsuite.html]
We're actively seeking additional sponsors for SPECTRUM. Please
contact spectrum@stc-rochester.org for more information or
visit http://stc-rochester.org/spectrum/signing-up-as-a-sponsor/
[http://stc-rochester.org/spectrum/signing-up-as-a-sponsor/] for
information on signing up!
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29/03/2017 Last update