#CMM2020 The Innovator’s POV on Market Research for Strategic Content ROI

THE INNOVATOR’S POV ON MARKET RESEARCH FOR STRATEGIC CONTENT ROI MARKETING RESEARCH COMMUNITY - JANUARY 21, 2020 FACILITATOR: APRIL KERLEY, DIGITAL CONTENT & INNOVATION STRATEGIST, WESTERN & SOUTHERN FINANCIAL GROUP What is the future of MARKET RESEARCH AND ITS IMPACT ON CUSTOMER-centric CONTENT?  Explore an INNOVATOR’s approach to competitive intelligence, the intersection of collaboration and digital tools that deliver STRATEGIC CONTENT AND MEASURED RESULTS. Expanding beyond incumbent mentalities, we will consider inspiration from positive disruption and the startup community. About April Kerley - April Kerley is a Digital Content & Innovation Strategist at Western & Southern Financial Group, a Fortune 500 company serving individuals, families, financial professionals and institutions with life insurance, retirement and investment solutions. April champions innovation at her company, offering strategic opportunities to explore new capabilities by leveraging customer-centric data and pain points to reimagine customer and advisor relationships. PLEASE NOTE THIS MONTH WE ARE MEETING IN THE LARGE CONFERENCE ROOM ON THE 3RD FLOOR. This event is part of Content Marketing Month #CMM2020   For CONTENT MARKETING MONTH 2020, we’ll be covering all the media—infographics, SEO and website copy, video, livestreams, podcasts, and more—with an unrelenting focus on metrics. How do these channels and tactics generate (measurable) awareness? Nurture leads? How do you develop CONTENT STRATEGIES THAT CONTRIBUTE TO COMPANY GROWTH GOALS? How can you create capacity on your team (or know who to hire) to execute? Learn more about how to participate in CMM2020 [https://amacincinnati.org/content-marketing-month/]