Personalization Versus PRIVACY: MAKING SENSE OF THE PRIVACY PARADOX
What do a lawyer, chief marketing officer, and cybersecurity expert
have in common? The answer is - they are YOUR resources at the
November Trailblazer Series to help solve the Privacy Paradox, a
challenge modern marketers face as they work to deliver relevant,
user-centric content.
Join us on November 15th to engage with a panel of experts on keeping
personalization alive in a constantly changing, security-focused
marketing world.
WHAT IS THE PRIVACY PARADOX?
The PRIVACY PARADOX IS A TERM COINED TO DESCRIBE THE WAY IN WHICH
CONSUMERS TODAY ARE TORN BETWEEN THEIR DESIRE FOR PERSONALIZED CONTENT
AND THEIR NATURAL INSTINCT TO PROTECT THEIR PERSONAL INFORMATION.
What is the Challenge for Marketers?
Personalization has become a necessity to attract target audiences
with appealing content. But to do this successfully is a challenge for
not only marketers, but also IT roles, sales, operations, human
resources, and even general consumers. Data needs to be collected to
personalize content but companies need to find the right balance of
resonating without overstepping and being diligent about protecting
their audience's data. Additionally, with regulations such as the
General Data Protection Regulation (GDPR) and the California Consumer
PRIVACY ACT (CCPA), how can marketers create personalized, engaging
content, while ensuring they are compliant?
What You Will Learn:
At this Trailblazer event, you will walk away with knowledge of how to
continue leveraging personalized marketing in this increasingly
regulated landscape. Key discussion topics include:
* Relevant case studies of companies successfully navigating the
privacy paradox
* Advice for navigating your own use of personal data and privacy
* Do’s and don’ts of personalization
EVENT DETAILS:
NEW - LUNCH HUDDLES! Beginning this November, we are starting Lunch
Huddles. Now, in addition to the knowledge you’ll gain from our
Trailblazing speaker(s), you can also expect to get more out of your
lunch too. Each lunch table will have at least one AMA partner, Board
Member, or Subject Matter Expert to help facilitate conversations
around the afternoon’s topic. This is your time to network, ask
questions, and learn from peers.
NOVEMBER'S LUNCH FEATURE - BUILD YOUR OWN TACO STATIONS: Mixed field
greens with roasted corn, black beans and chipotle ranch dressing.
Build your own seasoned ground beef soft tacos with shredded lettuce,
cheddar cheese, grilled onions and peppers, tomatoes, guacamole,
salsa, sour cream, jalapeños and flour tortillas. Served with
cilantro rice, refried beans and xango dusted in cinnamon sugar.
THE PANELISTS:
STACY A. COLE
_Vice-Chair of the Media and Marketing Industry Group, Graydon Law_
Stacy is a commercial litigation partner and vice-chair of Graydon
Law's Media and Marketing Industry Group, with extensive experience in
matters ranging from complex commercial litigation to small business
disputes. And as a former journalist, Stacy has the background and
perspective needed to serve media, marketing, and branding clients
with issues and disputes unique to the industry.
Stacy has resolved numerous trademark registration challenges before
the USPTO’s Trademark Trial and Appeal Board and has also
successfully pursued dozens of Uniform Domain Name Dispute Resolution
Policy cases to secure the transfer or cancellation of
“cybersquatting” domain names.
Stacy is passionate about giving back, and has served on Talbert
House’s Board of Trustees, and was a founding member and inaugural
Chair of the Talbert House Ambassadors.
MICHAEL LOBAN
_Chief Marketing Officer, InfoTrust_
Michael Loban is the CMO of InfoTrust, a digital analytics consulting
and technology company. With offices around the world, InfoTrust helps
organizations eliminate marketing waste and drive online revenue with
analytics.
He writes a monthly column on digital marketing and business for
Forbes.com, co-hosts the popular '"Misadventures in Digital Marketing"
podcast, and is a frequent speaker at industry events.
DAVE HATTER
_Cyber Security Expert, On-Air Contributor on WXIX (FOX19)'s Tech
Friday segment_
Dave Hatter is a technology leader with nearly 30 years of software
development, cybersecurity, and project management experience, and
wealth of industry certifications including Security+, Network+,
Associate of the ISC2, PMP, PMI-ACP, PMI-PBA, PSM 1, PSD 1, and ITIL
Foundation V3.
With a skill for bridging the gap between business & technology, Dave
has delivered more than 200 successful software solutions; written or
contributed to 12 technology books; and written more than 100
technology-related articles for the Cincinnati Business Courier, the
Boston Business Journal, and the Kentucky Post. He has also been
quoted as an expert in publications including InfoWorld,
ComputerWorld, CIO Update, The Wall Street Journal, MSNBC, Salon, The
Street, and Search CIO.
Dave is a regular on-air contributor on WXIX (FOX19) as the
station’s tech expert, and often appears as a technology expert on
other TV and radio stations including WKRC, WCPO, WLWT, 700WLW, WVXU
and WNKU.
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16/11/2019 Last update