The Content Marketing Blueprint for Small Business Owners

 MARKETING IS A KEY COMPONENT FOR THE LONG-term success of any BUSINESS, but it can be challenging for SMALL BUSINESS OWNERS WHO LACK THE EXPERIENCE, funds, and staff to compete effectively.Content marketing id a cost-effective and results-producing way to increase your visibility and stand out from your competition. This workshop will teach you strategies and systems for planning and implementing a content marketing plan. You’ll learn: - A 5-step system for creating an effective content marketing strategy. - How to design content tailored to your target audience at each stage of their buyer’s journey. - How to use a content calendar to implement your marketing strategy. - Which key performance indicators you should use to measure your success and guide improvement. During this workshop you will: - Write a one-page strategic marketing plan for Linkedin. - Create a content map for your target audience(s) at each stage of the buyer's journey. You’ll receive a copy of the one-page content marketing blueprint, a content marketing calendar, and content repurposing plan. Bonuses: • 1 participant will win a free 360 Reach Personal Branding Survey and Analysis ($457 Value). • The Social Media ROI (Return on Investment) Calculator. • Linkedin Marketing Toolkit: Templates for Linkedin invitations and marketing messages. • Founding member discount (40%) for all events, products, and services for 1 year.