"How to Compete with the Big Boys...and the little ones, too." with Jeff Hedgecock

DESCRIPTION:High school seniors are taking selfies and submitting them as yearbook pictures. National photography chains are monopolizing school contracts.  Uneducated and inexperienced photographers are underpricing the industry.  It sounds so doom and gloom, doesn't it?  Unfortunately, it's a reality for many photographers who are stuggling.  How are we even supposed to compete? Award winning photographer, Jeff Hedgecock, my have some of the answers.  As a second generation photographer and business owner, he has watched the industry change drastically, yet his 6,000 squiare foot Huntington, West Virginia studio is busier than it was 56 years ago when it opened.  That's because Jeff has figured out a way to compete with the big boys and he's willing to share what he knows with us. ABOUT JEFF HEDGECOCK: 56 years ago Jeff's parents, Ted and Fonda Hedgecock, founded Hedgecock's Studio of Professional Photography in one of the poorest areas in West Virginia.  They got their start with only one sports team.  Jeff is now the owner and his studio has 120 sports teams, 15 daycares, and photographs hundreds, if not thousands of school children each year.  With 35 years experience under his belt, Jeff will talk about how he books schools, daycares, and sports leagues.  He will cover everything from booking the job to how he photographs it; from post production to delivery; to the final steps of re-booking that job for the next season.  He will also show you how to grow your business.  He has some pretty interesting concepts that he puts into practice which allows him and his staff to survive when others are struggling.  We hope you will join us!