#CMM2020 Trailblazer Series: The Disruptors of Content Marketing – How Digitally Native, Direct-To-Consumer, CX-Focused Brands Are Winning in a Crowded Marketing Landscape

#CMM2020 TRAILBLAZER SERIES    TOPIC: THE DISRUPTORS OF CONTENT MARKETING - HOW DIGITALLY NATIVE, DIRECT-TO-CONSUMER, CX-FOCUSED BRANDS ARE WINNING IN A CROWDED MARKETING LANDSCAPE   What do meal prep, petcare, and technology companies have in common? They’ve found ways to revolutionize how they deliver their products—and their content—for maximum profit. Learn how to transform your content strategy from leading brands who are changing the game with new ideas, channels, and engagement strategies, all driven by data. As your resources for the Content Marketing Month Trailblazer Series in January 2020, direct-to-consumer (DTC) brands Home Chef and Barkbox, along with a B2B marketing consultant, will discuss how brands can create customized human experiences and content for their distinct target audiences at scale.       WHAT YOU WILL LEARN:  Our speakers will explore trending topics on personalization, innovation, and CX in content marketing, including... * Applicable insights around personalization and customization, with perspectives from both leading DTC and established brands * Why influencers are the “new PR” and how successful brands have pulled it off * Digitally native, out-of-the box, high-touch personalization … what’s next? Looking ahead to how product innovation, operations and marketing will continue to converge * How to apply these innovative DTC tactics to B2B context * Case studies from top brands that have successfully created customized content experiences through new channels Whether your content strategy falls inside the box or outside the box, you don’t want to miss this highly interactive Trailblazer Series with takeaways from some highly admired brands!     LUNCH WILL BE SET UP WHEN YOU ARRIVE. THIS MONTH WE ARE FEATURING A "PASTAPALOOZA" BUFFET WITH TOSSED SALAD, PASTA, YOUR CHOICE OF ALFREDO, MARINARA OR MEAT SAUCE, ITALIAN-STYLE VEGETABLES, GARLIC BREADSTICKS, AND FRESHLY BAKED DESSERT.    EVENT DETAILS: NEW - LUNCH HUDDLES! After a successful pilot in November, we are continuing our Lunch Huddle networking opportunities. Now, in addition to the knowledge you’ll gain from our Trailblazing speaker(s), you can also expect to get more out of your lunch too. Each lunch table will have at least one AMA partner, Board Member, or Subject Matter Expert to help facilitate conversations around the afternoon’s topic. This is your time to network, ask questions, and learn from peers.