Is it your dream to design for CURVY/Plus? Are you filled with ideas
for this untapped, underserved and fastest-growing segment of the
apparel market? Jumpstart your efforts with an inspiring and
information-packed evening featuring two seasoned industry
professionals!
Alyson Clair and LaJean Lawson bring their deep knowledge and years of
hands-on and market-leading experience to this workshop, offering an
understanding of product design and development and key consumer
insights for the current CURVY/Plus market segment. Highlights from
this 3-hour course include biometrics of the CURVY/Plus body,
fit/sizing, pattern-making considerations, and optimizing style/design
lines. Think beyond the initial design to things like line planning,
the implications of CURVY/Plus garments in the manufacturing process,
and market size and trends. Finally, you’ll discover who the
CURVY/Plus shopper is, and how best to communicate and connect with
her, as well as trends to watch for in the CURVY/Plus market.
When it comes to the science and design of sports bras, LaJean Lawson
easily qualifies as THE global expert. She’s the only person on the
planet with two graduate degrees in sports bra science and more than
30 years of continuous consulting in sports bra design, development,
and marketing. Most recently, her research has focused on
understanding and meeting the apparel needs and desires of plus/CURVY
WOMEN. LaJean excels in making any subject matter fun, personal and
easy-to-understand, and her energy and enthusiasm are contagious. Born
and raised in the Pacific Northwest, she presently resides and rides a
mean bicycle in the sports apparel mecca of PORTLAND, Oregon.
Alyson Clair is a native Oregonian and graduated from the Art
Institute of PORTLAND with a BS in Apparel Design. She spent her first
4 years in the apparel industry working in a domestic factory, where
she obtained practical manufacturing experience pattern making,
grading, and marking. She has worked for international brands like
Nike, Wilson Tennis, and Champion, with technical proficiency in
compression, swim, and spandex. The fit is one of her passions, and
she has expertise in Women’s Plus Sizing. Along with her technical
design work, she has had a small women’s dress line made in PORTLAND
for the last 10 years, focused on knits. In 2014, she wrote The
Colette Guide to Sewing with Knits and released their first knit
sewing pattern range.
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24/03/2019 Last update