The #SHEOWNSIT SERIES CONVENES WOMEN ENTREPRENEURS AND LEADERS TO
BUILD A STRONGER community of support and enhance the
entrepreneurship eco-system. The SEMINARS WILL FEATURE time for
networking with peers, thought-provoking breakout sessions, food and
beverages, and expert lectures. Event Details: Time: 5:30 pm - 8:00 pm
Dates: July 31: The Lean Start-Up Model August 7: Developing Your
Brand August 14: Triple Bottom Line August 21: Brand Storytelling*
August 28: Managing Social Media in 2019 Location: ASPIRE VENTURES 100
NORTH QUEEN STREET #300 *SEMINAR ON AUGUST 21 WILL BE HELD IN THE
CANDY FACTORY AT 342 NORTH QUEEN STREET PRICING: $25 per ticket; $100
for all five SEMINARS REASONABLE ACCOMMODATIONS FOR PERSONS WITH
DISABILITIES WILL BE MADE IF REQURESTED AT LEAST TWO WEEKS IN ADVANCE.
Contact Andrea Smith at andrea.smith@assetspa.org or 717-393-6089 What
to Expect Community: Peer networking and light appetizers Support: Q&A
with local women business leaders Learn It: Expert lectures Engage:
Breakout table talks SheOwnsIt. Not just a slogan. A motion to
connect entrepreneurs and leaders to innovative ideas and
solutions. A forum to discover ways to shift in the needle in
building an equitable community. An empowering of women ownership as
the means to create social and economic change. SheOwnsIt. Not just a
slogan, but a movement. About the lectures: Lean Start-Up Model
Women-Owned Business: Laurie Myers, Owner of Cafe301 Speaker: Melisa
Baez-Snyder, ASSETS' Director of Entrepreneur Training Description:
The traditional method of starting a business requires entrepreneurs
to build a comprehensive business plan and launch their products or
services without being certain of whether the idea will be successful.
In contrast, the lean start-up model enables entrepreneurs to
strategize a minimum viable product around the needs and desires of
their customers and more easily adapt to changes as they grow their
business. In this session, we will equip you with a new framework for
learning directly from customers and rapidly testing and iterating
your ideas with the end goal of developing a streamlined business
plan. You will also learn how to incorporate impact- social or
environmental- from the idea phase of your lean start-up model.
––– Developing Your Brand Women-Owned Business: Nicole Vazquez,
Owner of Nicole Taylor Boutique Speaker: Lindsay High, Branding
Specialist Description: Everything starts with your brand. Having a
clear and compelling brand is one of the most important things you can
do to create a successful business—it shouldn’t be an afterthought
or something to be ignored altogether. Your brand is the sum of your
identity, logo, value, reputation and community service. It’s how
and why and what you communicate visually and verbally. This workshop
will address the five key components of a strong brand and help you
create your company’s Brand Concept Brief: 1) A Clear Why, 2) A
Clear Brand Promise, 3) A Clear Target Market, 4) Clear Branding &
Design Consistency, and 5) Clear Marketing Strategy. ––– Triple
Bottom Line Women-Owned Business: Timbrel Chyatee, Owner of Lush
Bazar Speaker: Crystal Weaver, Co-Owner of Commons Company
Description: More than ever before, successful businesses are
considering factors beyond simply making a profit. Entrepreneurs and
business leaders who look at the “triple bottom line” of People,
Planet, and Profit are seeing higher retention rates amongst
employees, stronger customer connections, and more overall resiliency.
With over 40 social enterprises and 18 Certified B Corporation,
Lancaster is already a nationwide leader in creating an ecosystem for
triple bottom line businesses. This session will help entrepreneurs
consider how they can use their business for good, maximizing positive
community and environmental impact, alongside profits. ––– Brand
Storytelling Women-Owned Business: Aiyana Ehrman and Michelle Kime,
Co-Owners of Imagine Goods Speaker: Kasey Hults & Julia Mosemann,
Infantree Brand Strategists Description: Storytelling is an art, and
learning to do it well on social media and in your marketing will help
you develop a compelling brand that your target audience will rally
around. Those who tell good stories communicate more clearly; write
better books, blogs, and articles; give better speeches, and are
chosen as leaders. In this workshop, we’ll address the key
components of every strong story structure, help you begin developing
your brand’s story, and give you some guidelines on content.
––– Managing Social Media in 2019 Women-Owned Business: Brit
Chandler, Owner of Social Strategy Co. Speaker: Rachel Kline, Owner
of Rachel Kline Creative Description: What do entrepreneurs and
small businesses need to know in order to stay up to date with social
media? Today’s social media platforms set and follow trends, add to
social fads and make room for different voices, but with constant
adaptation comes constant change. This workshop will focus on what
business owners need to know today about the logistics and mechanics
of their preferred social platforms and in order to be successful on
social media, how to best utilize the tools at their disposal to
increase productivity and not be burdened by them. BACKGROUND:
Hosted by the Women's Business Center at ASSETS, this is the third
annual #SheOwnsIt event. Women have a powerful role to play in
transforming communities through business. Women represent 51% of the
population in Lancaster County, but only 29% of businesses are
women-owned. In order for women to reach parity, they would have to
add 2,675 businesses. Formed in partnership with the Small Business
Association in 2015, The Women’s Business Center at ASSETS seeks to
create economic opportunity and cultivate entrepreneurial leadership
for women in Lancaster. Funded in part through a Cooperative Agreement
with the U.S. Small Business Administration
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22/08/2019 Last update