February Keynote Event with Michael Barber
"Bloody Hell: The Convergence of Content, Email, and my British
Mum"TUESDAY FEB. 25TH, 6:00 PM - 9:00 PM
REGISTRATION: $45 MEMBER / $55 NON-MEMBER
CITY WINERY PHILADELPHIA
Located in: Fashion District PHILADELPHIA
Address: 990 Filbert St, PHILADELPHIA, PA 19107
Cash bar. Light meal. Infusion of Great New Marketing ideas.
E-mail isn’t the sexiest marketing topic, nor is it the most fun,
but if done well it can lead to the best ROI of any tactic in your
marketing plan. Regardless of industry and even though there is more
noise in the inbox and more apps for consumers to juggle, e-mail
continues to prove itself as the best one-to-one communication channel
for brands and most preferred by consumers.
But, marketers continue to struggle with their email efforts. Even
some 26 years after the first email campaign was sent, marketers are
still challenged by how to ethically grow subscribers, ensure
deliverability, and create content that is timely, targeted, and
relevant.
Join Michael Barber (and his British Mum) to explore some of the best
and most practical ways to improve your e-mail marketing, challenge
your email conceptions, and discuss just why this tactic continues to
be vitally important for marketers.
ABOUT OUR SPEAKER:
Michael Barber [https://www.linkedin.com/in/michaeljamesbarber/] is an
award-winning creative and marketing leader. For the last three years,
he was he was the SVP, Chief Creative Officer at Godfrey. He began his
career at Mighty Interactive, the agency founded by Jay Baer, and went
on to hold roles in strategy and planning at Sitewire, Nomadic Agency,
and COHN, before establishing his own consultancy, barber&hewitt. In
2018, barber&hewitt joined Godfrey, one of the largest B2B agencies,
and Michael was named one of Marketo’s Fearless 50, which recognizes
the top marketers around the globe driving fearless marketing and
digital transformation.
Space is limited. Save your seat today!
And thank you to our sponsors!
GODFREY
CITY WINERY
20/20 VISUAL MEDIA
NEW MEMBER SPECIAL:
Take advantage of a special promotion running for new members. For
anyone who joins as a new member (full individual membership level)
[http://anab2bphilly.org/membership/], THE COST OF REGISTRATION FOR
ALL REMAINING 2019 ANAB2BPHILLY EVENTS WILL BE ON US, so join today
to get the most out of your membership! If you have any questions
about membership, reach out to us for answers. You can also
find more details about membership here
[http://anab2bphilly.org/membership/].
food
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26/02/2020 Last update