B2B Influencer Marketing 101

ABOUT THE SPEAKERJANINE WEGNER TECHNOLOGY THOUGHT LEADERSHIP MANAGER, DELL TECHNOLOGIES Janine is the amplification and activation lead for Dell Technologies’ thought leadership and CxO content. Once insights from third party research and Dell Technologies’ point of view have been formed, she is responsible for turning these into engaging, easy-to-consume assets for multi-channel, multi-vehicle programs. She is also responsible for the “mesh” where she activates a choir of compelling voices – executives, external industry experts and customers – sharing thought leadership content to key audiences. Janine’s background is in digital, social and brand marketing at Dell, eBay and Philips International. FACEBOOK: fb.com/dell [https://www.facebook.com/dell] TWITTER: @JanineWegner | @DellTech INSTAGRAM: @jwegner | @DellTech LINKED IN: /janinewegner [https://www.linkedin.com/in/janinewegner/] Join AMA San Antonio for our March Luncheon. You will learn how to set up your B2B influencer strategy – from business objective to identification to activation and measurement – from Janine Wegner, Technology Thought Leadership Manager at Dell Technologies. KEY LEARNING OBJECTIVES: * Why engage influencers in your marketing mix * How to set up your strategy * How to scale your influencer engagements MEMBERS: $25 early bird / $30 at the door NON-MEMBERS: $35 early bird / $40 at the door