Get to Know Your Audience (For Real)

Imagine a day when you could better understand and engage your Team Captains, Participants and Event Donors within minutes! Similar to corporate fundraising, or any fundraising for that matter, knowing your audience, their motivations, where they shop, and what kind of lifestyles they have is critical to winning event strategies in 2020 and beyond. Brittany Hill, CEO of Accelerist, will lead a riveting discussion around audience analytics pain points, challenges, and how they could be applied to many facets fo your Peer-to-Peer programs. Event speakers and contributors also include: * Kathy Kempf, CEO, Charity Dynamics * Kari Bodell, SVP of Social Impact, LeadDog Marketing Group * Carrie Stovall, Senior Director, Susan G. Komen Foundation In contrast to the current AUDIENCE ANALYTICS ON THE MARKET, Accelerist [http://accelerist.com] will also unveil its NEW Audience Tool, which offers: * Custom persona development for multiple audience segments * Big data dive into demographics, geographics, psychographics, brand affinities, media consumption and much more * Automated and actionable recommendations on how to communicate, activate and engage custom audience segments year-round * Integration with current CRM and donor management systems Additional Logistic Instructions: Discussion will be hosted in the Padawan Room