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CONFERENCE SNAPSHOT: RecruitCon is going to be BIG in 2019—with the BIGGEST talent professionals in the nation sharing their recruiting secrets to help you overcome your BIGGEST business challenge—so what better place to gather than Texas?
Earn up to 18.75 HR credits when you attend both preconference workshops and the main conference!
RecruitCon 2019, will continue to help talent acquisition & management executives and leaders uncover new and emerging recruiting practices – while also offering access to new-tech, cutting-edge analytics, streamlining hiring as a process, and delivering data as a foundation for decision making.
With most teams struggling with delays or lags in ‘time to fill’, leading to a cost uptick of as much as $22,000 (over an average period of 44 days), RecruitCon is architected to introduce new strategic interventions in optimizing timelines and candidate experiences. Last year's RecruitCon conference was a sell-out event, so be sure to register early for the recruiting event of the season and be on your way to landing (and retaining) those star candidates.
At RecruitCon 2019 in Austin, you will discover how to:
Structure effective veteran recruiting programs
Create a team of employee advocates to strengthen your brand messaging
Build a sourcing strategy from the group up using proven strategies from winning brands like Amazon—including tools and funnel metric models that really work
Automate the time-consuming and mundane aspects on your job so you can maximize your efficiency and focus on innovation
Leverage talent relationship management (TRM) systems to save you time and money while driving measurable improvements in talent acquisition
Draft effective counter offers to secure top talent over the competition
Integrate storytelling into your recruiting strategy for better results
Isolate the most impactful data analytics to pinpoint hiring issues, optimize strategy and prove ROI
2019 Full Agenda
Wednesday, May 8, 2019 (Pre-Con)
Preconference Workshop (AM)
Today’s Top Legal Risks in Sourcing, Recruiting, and Hiring: How to Avoid Liability Stemming from Online Recruiting, ATS Algorithms and Protocols, and Other EEO-Related Traps
9:00 a.m. – 12:00 p.m.
Social media is quickly gaining popularity in the recruiting and sourcing world, giving recruiters access to a whole world of possible candidates. Having access to an unlimited number of candidates means you’re going to need to screen them to make sure they are a fit for your organization. With this comes risks given the multitude of legal issues that could arise under federal employment laws, including Title VII of the Civil Rights Act of 1964, the Age Discrimination in Employment Act, the Americans with Disabilities.
Also, and other laws. Right now, many states ban employers from snooping on social, but how far do those laws really go to prevent you from searching online for information that can help you formulate a better picture of what a job candidate is all about? Then, there’s the issue of avoiding direct or unconscious bias in recruitment, interviewing, and hiring, which also could spark discrimination claims under federal or state laws. There are several other equal employment opportunity (EEO) concerns, too. For instance, job advertisements could unlawfully seek to exclude protected classes of workers. And, your applicant tracking system (ATS), while designed for its efficiency, could spark major legal woes in the event you’re subjected to a class action lawsuit alleging the data your ATS has collected isn’t really relevant to the job you’re seeking to fill. This workshop is designed to provide actionable insights into how your current practices are meeting or missing the legal mark with respect to the hottest legal issues impacting recruiting, sourcing and hiring today.
You’ll learn how to:
Ensure that your social media recruiting practices through LinkedIn, Facebook, and other channels don’t spark legal risks
Incorporate proper EEO language into job advertisements—and examples of wording never to use
Recognize the top ways unconscious bias can permeate the recruitment and hiring decision-making process—and what you can do to ensure a bias-free applicant vetting and interviewing zone
Evaluate whether your ATS is set up in a way that could make the organization particularly vulnerable to class action EEOC charges and lawsuits alleging EEO violations
Anticipate the legal issues that may need to be addressed if a post-offer drug screen reveals marijuana or opioid usage
PM Pre-Conference Workshop
Sourcing Lab: Proven Tactics to Reach and Attract Off-Radar Candidates
1:30 – 4:30 p.m.
As recruiters and staffing professionals, you already know the ins and outs of job boards and LinkedIn. But, this session will take you beyond the basics and teach you the how to connect with the candidates who never answer emails or don’t have a LinkedIn profile. During this engaging, hands-on sourcing lab you’ll work with your peers to source for real job requisitions and leverage the productivity out of world class sourcing tools to get more sourcing out of every day.
Thursday, May 9, 2019 (Day 1)
7:00 – 8:00 a.m.
Candidate Communication Checklist: How to Ramp Up Engagement and Combat Counter Offers
Engagement isn’t something that should begin when the hire is made and it’s also not something that should stop once the offer letter is signed either. Candidate engagement and proper communication make all the difference when you’re hunting purple squirrels. This session will help you focus on keeping the “human aspect” alive during the entire recruiting cycle, so your candidates feel wanted, welcome, and excited about their potential future with your organization.
Enhanced listening skills for finding out what really motivates your candidates
Communication strategies and questions to ask to be sure you get the whole picture about a candidate’s background, strengths, weaknesses, and what they’re looking for
Tips for utilizing texting during your candidate search
How to predict and combat the dreaded counteroffer
The Great Recruiting Race: How to Increase Quality of Hires by Decreasing Time-to-Fill
9:15 - 10:15 a.m.
From a young age you’re taught to look at every option carefully and take time to make the right decision. But when it comes to hiring, sometimes it’s a race against the clock, especially if you are pursuing a highly sought-after candidate who likely has multiple offers on the table. This session will show you the benefits of speeding up the interviewing and hiring process and how it can lead to better quality employees. You’ll learn how to communicate with hiring managers, instill a sense of urgency, and identify the factors that are slowing down your hiring process.
Networking & Refreshment Break
The Power of Storytelling: How to Design and Deliver Recruitment Messaging to Supercharge Your Hiring Strategy
10:35 – 12:35 p.m.
Presented by Elena Valentine, Skill Scout, Inc. and Katrina Kibben, Three Ears Media
It’s no secret that storytelling has a profound effect on our lives. Good stories capture our attention and remain with us as the days and years go by. Marketers have long known the power that storytelling can have on consumer behavior so why shouldn’t talent acquisition leaders and recruiters take advantage of this “super power”? This session will dive into the benefits of good storytelling and how it can help you attract candidates, keep them engaged, and seamlessly bring them onboard. During this hands-on workshop you’ll work with conference peers under the guidance of storytelling experts to create an outline of your own recruitment story.
Lunch (Sponsorship Opportunity – VIP Roundtables)
12:35 – 1:35 p.m.
The Essential Roadmap to Building a Social Media Recruiting Program
1:35 – 2:35 p.m.
Social media is easily one of the fastest growing trends on the market and has so many uses. In fact, over 90% of companies use social media to recruit and hire new employees. Though social media platforms are useful in many recruitment processes, it takes more than posting a job opening on Facebook to have a successful social media recruiting program. This session will be filled with actionable information on how to establish and scale your social media recruiting strategy.
How to select or validate the social channels
Apply a phased approach to your social program launch or expansion
Tips for creating content, as well as monitoring and engaging on social channels
How to analyze success—what you should be tracking
Networking & Refreshments Break
2:35 – 2:50 p.m.
Hiring Veterans: How to Attract, Recruit, and Retain America’s Finest
2:50 – 3:50 p.m.
Presented by: Evan Guzman, The MiLBRAND PROJECT
There are a host of benefits that come with hiring military veterans. Their highly desired discipline, drive, and work ethic make them a great choice for your next hire or placement. But how do you attract them to your organization? Over 80% of companies want to hire and engage with veterans but lack a clear action plan for how to successfully do that. During this session you’ll learn how hiring veterans and military spouses can improve your business’ bottom line, creative ways to attract veterans, and how to build up your employer brand in military communities and beyond.
Don’t Judge a Book (or Resume) by Its Cover: Why Hiring the B Candidate Could be Your Best Move Yet
2:50 – 3:50 p.m.
Everyone is on the hunt for the perfect candidate but in reality, that perfect candidate for your role may not have the perfect resume. Which brings us to this point: You hire people not resumes. This session will teach you how to read between the lines of a “not-so perfect” resume and identify stand-out qualities to keep those lackluster resumes from reaching the bottom of the recycling bin. You’ll learn how to identify and effectively interview the introverted candidate, the job-hopper, and the “scrapper”—and turn B candidates into A+ hires.
Inclusion as the Key to a Diverse and Thriving Workplace: Powerful Programs for Recruiting Individuals with Disabilities
4:00 – 5:00 p.m.
Presented by: Kris Foss and Keith Meadows, Disability Solutions
The disability community is the largest single diversity group not only in the United States but the world. For decades, the messaging to and from the community of people with disabilities has been focused on charitable activities. But, now more than ever before, employers are recognizing the importance of disability recruiting- and hiring-based initiatives. As a result, companies that hire people with disabilities are realizing business outcomes with demonstrated success in positively moving the needle on time to fill, interview-to-hire ratio, and retention. During this session, you’ll learn what you can do to attract talented job seekers with disabilities who can bring innovation and value to your workforce. With inclusion initiatives, you’ll soon realize why hiring individuals with disabilities is in your company’s best interest.
Friday, May 10, 2019 (Day 2)
Friday 5/10/19 – Day 2
7:00 – 8:00 a.m.
BLR Breakfast & Learn 7:30-7:45 a.m.
8:00 – 9:00 a.m.
Hire by Audition: The Secret Weapon to Ensuring That Qualifications Translate from Paper to Performance
9:10 – 10:10 a.m.
Presented by: Tiffany Pham, Mogul
In the world of performance, actors, singers, dancers, and other stars of stage and screen need to nail their auditions to get their roles. So, why in our workplaces do we rely on an archaic interviewing process that doesn’t necessarily reveal the truth about whether a candidate’s behaviors and attributes align with business needs? Fortunately, blind and in-person talent auditions are a hot and growing trend. This session is designed to teach you how to design a job audition for a specific role you’ve come ready to work with. We’ll walk you through how to design the talent audition to measure candidates’ traits and skills against the job you’re sourcing to fill.
Plus, we’ll cover:
Tips on how to structure your job auditions, including logistical considerations such as time, place, duration, and substance
Insight into when to use a blind vs. an in-person job audition, and the legal considerations to keep in mind for both
Our first 150 registrants will get a free copy of Tiffany Pham’s book, You Are a Mogul: How to Do the Impossible, Do It Yourself, and Do It Now!
Networking & Refreshments Break
10:10 – 10:30 a.m.
10:30 – 11:15 a.m.
Lunch (Sponsorship Opportunity: Lunch & Learn)
11:15 a.m. – 12:15 p.m.
Recruiter or Fortune Teller: Enhance Your Recruiting Practice with Predictive Analytics
12:15 – 1:15 p.m.
According to the Brandon Hall Group, 43% of companies would benefit from the use of predictive analytics but only 25% actually utilize it. Predictive analytics not only increases the chance that you will make a better-quality hire; it also decreases the amount of time you’ll need to spend sourcing the candidate. This session will dive into the benefits of analytics, which ones are best for your organization, and how to use analytics to predict future hiring needs to avoid an understaffed organization.
Employment Brand Blast-Off: How to Create a Real and Virtual Fanbase that Promotes Your Recruitment Goals, Your Company’s Message, and Your Mission
12:15 - 1:15p.m.
It takes a lot of time and resources to build a brand that you and your company can be proud of. But, what you may not realize is that some of your strongest resources are in your organization right now. Your employees—the ones who live your workplace culture every day and the ones who show up eager to make a difference—can be your company’s strongest advocates. This session will teach you how you can cultivate a brand that others want to be a part of by tapping into to your existing talent pool. You’ll learn the latest and most successful strategies for identifying and fostering your strongest brand ambassadors. And, give you real-life examples of how to utilize technology and social media to feed the conversation between your current and potential future employees
The Future of Recruiting: Conversational Virtual Humans and Artificial Intelligence
1:25 – 2:25 p.m.
Presented by: Rick Thompson, Chief Marketing and Business Development Officer, HIA Technologies
It’s no secret that AI has been improving the HR technology world via chatbots, resume screening and sourcing algorithms but, a significant breakthrough is emerging at the confluence of artificial intelligence, conversational science, digital animation and dynamic human behavior generation. This session will serve to educate the audience on the emerging trend of visual, conversational digital humans being developed to support the early stages of the recruiting process. Learn how intelligent, visual and conversational digital humans are being developed to support recruiters in interviewing more candidates, more quickly and at lowest cost, all while emulating a dynamic, real-time interview experience that is more scalable and interactive than video interviews.
After this session, you’ll understand how these digital interviewers work, what value they bring to the HR organization, how they differ from chatbots and video interviews, and how they can score and rank candidates based on intelligent classification algorithms. You’ll also have the opportunity to experience a live demo of an interview with a virtual human.
2:25 - 2:30 p.m.
Barbara J. Bruno
Good as Gold Training, Inc.
Barb Bruno is internationally recognized as one of the top experts in the Staffing and Recruiting, Talent Acquisition and Sales Professions. She has created fourteen recruiting and talent acquisition courses for LinkedIn Learning and is scheduled to release additional courses in 2019. Her courses have been approved for their enterprise clients’ continuing education curriculum.
She has developed web-based training programs that are distributed in several countries and 100% of her Top Producer Tutor clients have increased efficiency and profits. She writes for numerous publications and authors one of the most widely read online publications, The No BS Newsletter. She has authored several books, created mobile apps and is often quoted as an industry expert. She also designed and authored the curriculum for the Professional Certification Program for IT and Engineering Recruiting Professionals.
Ms. Bruno’s business has placed over 10,000 people in jobs and she has developed a web-based Career Portal which improves the candidate experience. She now helps 100% of candidates she attracts by either hiring them, placing them or referring them to her Career Portal. She private labels the Career Portal for anyone involved in helping others find jobs.
She has also held many leadership roles including: Indiana State President for IAPC, Illinois State President of IAPC and Chairman of the Board of the National Association of Personnel Services. She is the recipient of the Lincoln Award, Harold B. Nelson Award and was inducted in NAPS Hall of Fame.
Ms. Bruno speaks at conferences, conducts customized webinars, provides in-house training and offers consulting. Her ideas are easy to implement and participants in her sessions benefit by improve results! Bottom Line: Her enthusiasm and passion are contagious!
Kris Foss is the Managing Director at Disability Solutions, the consulting division of nonprofit Ability Beyond where she leads a team of consultants that specialize in creating customized plans for companies to strengthen their workforce by hiring and retaining people with disabilities. Her team has partnered with big firms like PepsiCo, Synchrony and Aramark to successfully fill talent gaps by attracting a historically under-tapped pool of workers—people with disabilities.
Founder/Chief Veteran Advocate
The MiLBRAND PROJECT
Evan Guzman is a nationally recognized leader with over two decades of experience in strategic corporate development, employment marketing and branding. As a Chief Veteran Advocate, he is highly sought-after by major companies, news media, and veteran service organizations to share leading practices in military engagement and business development.
As former Global Head of Military Programs and Engagement for Verizon; Mr. Guzman’s responsibilities included creation, development, implementation, and oversight of Verizon’s new military engagement program and national branding efforts. His passion and experience has led Verizon to receive the #1 ranking on the Best For Vets list for two consecutive years by Military Times Edge Magazine.
Mr. Guzman is the recipient of U.S. Chamber of Commerce, Hiring Our Heroes - Colonel Michael Endres Award. In addition, his individual efforts have been recognized by former President George W. Bush & former First Lady Michelle Obama, the White House-Joining Forces, and Department of Defense, and many other reputable establishments. He recently left the corporate sector to start The MiLBRAND PROJECT.
The MiLBRAND PROJECT seeks to accelerate success for companies and start-up business who want to engage, source, hire and support the military community. As Founder & Chief Veteran Advocate, he will continue to expand his marketing efforts in a larger capacity to support, advocate, brand, raise awareness, work on special event projects and evangelize the immense value of individuals with military experience in business. Mr. Guzman has dedicated his life to assisting U.S. service members and military spouses early in his career to help them find sustainable employment and advancing corporate branding efforts through unique military engagement concepts.
The MiLBRAND PROJECT’s most recent high profile event was coordinating efforts between Camp Broadway and Macy’s to sponsor 125 military children from across the country to march and perform during Macy’s 2017 Thanksgiving Day parade in NYC. This event was the first of its kind.
Constangy, Brooks, Smith & Prophete, LLP
Billy Hammel represents and counsels employers in many areas, including labor relations, compensation and benefits, workplace safety, corporate governance, officer and director liability, risk management, and best practices. He regularly represents employers in a wide variety of matters before administrative agencies and in state and federal courts.
He also helps clients avoid litigation in the first place through preventative counseling, compliance training, internal investigations, and damage control.
Head of Marketing
Adriana Kevill has over 20 years of experience working in Marketing and Digital Strategies. She has also been part of the localization industry - giving her a unique insight of different cultures and international business.
The “why not?” attitude that stems from her fiery personality combined with her passion for never being satisfied with the status quo, enabled her to build the Search Marketing and Social Media Departments at KRT Marketing. By immersing herself in the work of a wide variety of clients from several industries (financial technology, engineering, healthcare and more), she is equipped with a distinctive vantage point on processes, challenges and opportunities when launching or expanding social media programs and recruitment marketing campaigns.
CEO & Principal Consultant
Three Ears Media
Katrina Kibben is the Founder and Principal Consultant of Three Ears Media, a research-based recruitment marketing consultancy. For most of her career, she has been a marketer living in a recruiter's world - listening to both sides of the talent equation to understand the real issues and find solutions. Today, she uses her technical marketing know-how and way with words to help both established and emerging brands develop and deliver smart recruitment marketing that makes the right people apply. She has also spoken at events around the world and written for HRTech Blog, HR.com, RecruitingDaily and many other digital publications.
Hiring and Engagement Consultant
Keith Meadows joined Disability Solutions in 2015 as a Hiring and Engagement Consultant after working over 12 years in the private sector, where he served as General Manager for several different multi-million dollar units in the restaurant industry. He is a proven business leader – turning high volume, high turnover work locations into high performing teams by developing people, partnerships and by creating career paths. He draws on the success he experienced as an employer in meeting his workforce talent needs by engaging job seekers with a disability, including veterans with service-related disabilities to deliver strategic, outcome-based solutions to his clients.
Founder & CEO
Kristy Nittskoff is the founder and CEO of Talent-Savvy, LLC. She helps companies transform their recruiting programs, creating a straighter path from passive candidate sourcing to new hire onboarding. She focuses on employer branding, recruitment process optimization, interview training, and ATS configuration and enhancement. Her client list includes everything from small startups to global organizations, and she is a contributing author to The Muse and Inc Magazine.
Prior to starting Talent-Savvy, she held executive and senior leadership roles at Envoy Global and Mintel International. She has an MBA in Leadership and Change Management, and Business Strategy from DePaul, and a BS in Finance from the Kelley School of Business at Indiana University. She loves connecting job-seekers with their ideal opportunities and helping companies fully realize their potential to find, attract, and retain top talent.
Founder & CEO
Tiffany Pham is the founder & CEO of Mogul, one of the largest platforms for women worldwide, enabling them to connect, share information, and access knowledge from each other. A coder, she developed the first version of Mogul, reaching millions of women per week across 196 countries and 30,470 cities.
Ms. Pham was named one of Forbes’s “30 Under 30” in media, Business Insider’s “30 Most Important Women Under 30” in technology, ELLE Magazine’s “30 Women Under 30 Who Are Changing the World,” and is the winner of countless awards such as: Good Housekeeping’s “Awesome Women Award”, SE’s “Top 100 Social Entrepreneurs,” SmartCEO Magazine’s “Smart CEO Award,” "Alice Paul Equality Award," recipient and a New York Business Journal’s “Woman of Influence.”
She is a judge on the TLC TV show “Girl Starter,” and cohost of the show “Positive Pushback.” She speaks at the United Nations, Microsoft, Hearst, Viacom, Bloomberg, New York Times, AOL, Prudential, Harvard Business School, Wharton Business School, Scripps Research Institute, Columbia, SXSW, Paris, Vienna, Berlin, Panama, and Dubai. She is a graduate of Yale and Harvard Business School.
Head of Strategic Partnerships
With nearly 30 years of experience in the Recruitment Advertising industry, Michelle Sargent is one of the most experienced professionals on the KRT team. She joined KRT Marketing over 6 years ago and heads up the strategic partnerships for the agency.
Ms. Sargent has worked with many Fortune 100 & 500 companies across the globe, specializing in Healthcare, Financial and high-volume recruiting strategies. She has extensive experience in both online and offline media strategies, employment branding, strategic digital solutions, pay-for-performance campaigns across multiple platforms, while continuously providing measurable results.
She is passionate about staying on top of recruitment trends and loves to share her knowledge on what’s next, first
Chief Marketing and Business Development Officer
Rick Thompson leads marketing and business development initiatives for HIA Technologies. HIA is working at the intersection of artificial intelligence and virtual human technology to bring innovative new products to a number of markets, including HR technology.
Mr. Thompson is a technology entrepreneur that has led strategic initiatives across four acquisitions and two IPOs in markets ranging from digital media, software and cleantech to enterprise data networking and telecommunications infrastructure. Most recently he co-founded and scaled Greentech Media and GTM Research before selling the company to Verisk Analytics.
Prior to GTM, he held various marketing and business development management roles at Sycamore Networks, Packet Engines, Fore Systems and PanGo Networks, during the formative years of the Internet’s growth. He holds a BS, Industrial Engineering degree from the University of Pittsburgh.
Skill Scout, Inc.
Workplace Filmmaker and Design Researcher, Elena Valentine spends her days leading the team at Skill Scout to bring jobs and company culture to life on video. Every workplace has a story to tell about the team, skills, environment, and output. She helps tell those stories to attract the right candidates for the job and keep existing employees happily where they are. As CEO, she wears many hats, but really geeks out on: new media (360, VR, POV videos, silent storytelling), and building Skill Scout’s diverse workforce!
She was recently named “HR Superhero of the Year” by the DisruptHR Chicago community. She’s also the founder of Mezcla Media Collective, an organization that provides opportunities for female filmmakers of color to connect, partner, and build their skill sets as leaders and storytellers.
Ms. Valentine holds a BA in Spanish and Anthropology from Grinnell College and AA in Recording Arts from Tribeca Flashpoint College. She currently resides in her hometown of Chicago with her rescue pup Yofi and her husband Emilio (A.K.A. her 11-year-old neighborhood school crush).
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