In 1947, a young entrepreneur named G. “Jim” Hasslocher opened a
small bicycle rental business at the front gate of Brackenridge Park
in San Antonio. When summer arrived, he started selling sliced,
ice-cold watermelon next to his bike stand. It was here that he met
his wife and lifetime business partner, Veva Ball. Soon Jim started
selling charcoal-broiled hamburgers at a stand, which evolved into the
first Frontier Drive-In. The popular drive-in was a favorite meeting
place and became famous for its burgers, onion rings, milkshakes and
car hops.
food
business
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07/04/2020 Last update