DIGITAL MARKETING TRAINING COURSE OVERVIEW Digital Marketing training
course will be provided for a total duration of 20 hours spread across
5 weekends by our highly professional Digital Marketing trainers.
This Digital Marketing training course will cover SEO, Google Ads,
Facebook Marketing, Twitter Marketing, Video Marketing, LinkedIn
Marketing, Quora Marketing , Email Marketing, Content Marketing,
Affiliate Marketing, Analytics and more.
COURSE SCHEDULE
* 5 weekends, 10 sessions, 20 hours – Every Saturday & Sunday
* 8:00 AM to 10:00 AM US PT (US Pacific Time)
* March 28, 2020 - April 26, 2020 US Pacific Time
* The course will be taught in English
* A Webinar link will be sent to the attendees to join the meeting
* Class Schedule date and time will be sent to the attendees
* Check your local time & date
[https://www.timeanddate.com/worldclock/converter.html?iso=20200328T160000&p1=234]
COURSE OBJECTIVES
* Comprehensive knowledge of Digital marketing Modules
* Learn about how SEO works
* Learn about how to create Google Ads campaigns & monitor
* Learn about how to create Social Media campaigns & monitor
* Google Analytics
* Learn about Digital marketing tools and technologies
* Learn about branding and sales
* Reporting and tracking Metrics.
WHO SHOULD ATTEND?
* Beginners
* Marketing Professionals
* Small Business Owners
* Prerequisites
* Fundamentals of Marketing Knowledge
* Basic Computer knowledge
* Internet Browsing
DIGITAL MARKETING COURSE CURRICULUM
1. INTRODUCTION OF DIGITAL MARKETING
* What is Marketing?
* How we do Marketing?
* What is Digital Marketing?
* Benefits of Digital marketing
* Digital marketing platforms
* Traditional Vs. Digital Marketing
* Defining Marketing Goals
* Latest Digital marketing trends
* Case studies of Digital Campaigns
2. WEBSITE DESIGNING WITH WORDPRESS
* What is Website?
* What is Domain Name
* Types of Domains
* Domain name suggestions
* Premium Domains
* Register a Domain Name
* Web Hosting Concepts
* Domain/Hosting Business
* Types of Websites
* HTML, CSS and Javascript
* Popular CMS
* What is WordPress
* Benefits of using WP
* WordPress Installation
* Admin Interface Basics
* Default Settings in WP
* Types of Themes
* Theme Settings and Customization
* Managing Themes
* Content management in WP
* Categories, Tags and Posts
* Pages and Sub Pages
* Custom Content Types
* Adding a menu to the website
* Plugins and Widgets
* Using Plugins in Site
* Adding widgets to the website
* The Best Plugins in WP
* Practical WordPress Project Example
3. FUNDAMENTALS OF SEARCH ENGINES
* Fundamentals of SEO
* How the search engine works?
* Components of Search Engines
* Google Algorithms
* Google Results Page
* Major & Minor Algorithm Updates
* Panda, Penguin, Rank Brain, Medic, BRET, Core Update 2020
* Recent Changes in Search Algorithms
4. KEYWORD RESEARCH & COMPETITION ANALYSIS
* Introduction to Keyword Research
* Types of Keywords
* Keyword Research Methodology
* Business Analysis
* Product/Services Categorization
* Google Keyword Planner Tool
* In-depth Analysis with Keyword Planner
* Other Keyword Tools
* Competition Analysis
* Manual Competition Analysis
* Paid Competition Analysis tools
* Finalizing the Keywords List
5. ON PAGE OPTIMIZATION
* Introduction to On page
* On page Analysis Methodology
* Fundamental On-page Factors
* Domain name in SEO
* Importance of HTTPS
* URL Optimization
* Title Tag Optimization
* Meta Tags Optimization
* Content Optimization
* Heading optimization
* Internal Links
* Image Optimization
* Social Signals & Footer
6. TECHNICAL ON PAGE SEO
* Website Speed Optimization
* Speed Analysis Tools
* Sitemaps Generation
* Robots.txt File
* URL Redirecting Techniques
* Canonical Links
* Rich Snippets
* New Updates in On page.
* Google Search Console
* What is Search Console
* Features of Search Console
* Site Verification Process
* Location Targeting
* Search Performance Tool
* Link Analysis Tool
* Manual Actions
* Sitemaps Tool
* Fetch as Google Tool
* Crawl Errors Analysis
* The Latest updates in Search Console
7. OFF PAGE OPTIMIZATION (LINK BUILDING)
* Introduction to Off page (Link Building)
* Link Building Guidelines
* Types of Backlinks • Link Analysis Tools
* Directory Submissions
* Local Business Submission
* Classified Posting
* Q & A Backlinks
* Blogging & Blog Comments
* Guest Blogging
* Press Release
* Document Sharing
* Other Advanced Strategies
8. LOCAL SEO STRATEGIES
* What is Local SEO?
* Importance of Local SEO
* Submission to Google My Business
* Optimizing the GMB Profile
* Local SEO Ranking Signals
* Local SEO Negative Signals
* Citations and Local Submissions
* Google My Business Analytics
9. RECOVERY PROCESS & REPORTING
* Algorithm Recovery Process
* Types of Penalties
* Manual Actions
* Apply for Reconsideration
* Algorithm Update Recovery Method
* Compare the Before/After date
* Panda recovery process
* Penguin recovery process
* Mobile friendly update
* How to use DisAvow Tool
* Reports Analysis
* Google Analytics Reports
* Search Console Reports
* Website Position Analysis
* Website Monthly Reports
* Backlinks Reports
* Paid Tools for monitoring.
10. GOOGLE ADS - PAY PER CLICK (PPC) CAMPAIGN
* Introduction to Paid Advertising
* Google Ads Account setup
* Interface Tour and Billing Settings
* Account Structure
* PPC Campaign Settings
* Ad Group setup
* Keyword Match Types
* Keyword Research Tools
* Ad Formats & Guidelines
* Ad Extensions
* Understanding Ad Auction
* What is Quality Score
* Factors to improve Quality Score
* Actual CPC Calculation
* Types of CPC’s
* Bidding strategies
* What is Conversion?
* Implementing conversion tracking
* Calculating ROI
* What is DSA ?
* Create a DSA Campaign?
* Segments and Filters
* Search Terms and Ad Auctions
* Customization Tools
* Generating Reports
* Google Ads Express
* What is Ads Express (Smart Campaign)
* Benefits of Smart Campaign
* Creating Campaign for Local Results
* Bidding & Budgets Setup
* Ad Creation
* Reports
11. DISPLAY ADVERTISING & RE-MARKETING
* Display Ads
* What is Display Advertising
* How Display Ads Works
* Creating a Display Campaign
* Bidding Strategies
* Targeting Option in Display Network
* Exclusion options
* Ad Formats and Sizes
* Conversion Tracking
* Display campaign reporting
* Re-marketing Campaign
* What is Re-marketing?
* Benefits of Re-marketing Strategy
* Types of Re-marketing Audience
* Building Re-marketing List
* Building Custom Audience List
* Creating Re-marketing Campaign
* Re-marketing Ads Design
* Dynamic Ads
* Re-marketing Lists for Search Ads (RLSA)
12. GOOGLE SHOPPING CAMPAIGN
* What is Shopping Campaign
* Google Merchant Center account
* Creating Business Store
* Types of Product Feeds
* Product Feed Properties
* Dynamic Product Feeds
* Creating a Shopping Campaign
* Defining Product Groups
* Monitoring Campaign
* Reports of Shopping Campaign
13. MOBILE MARKETING STRATEGIES
* State of Mobile Usage
* Benefits of Mobile Marketing
* Mobile Marketing Goals
* App Creation Strategy
* App Optimization Service (AOS)
* Universal App Campaign
* Call Only Campaign
* Conversion Tracking
* Reporting in Mobile Ads
14. YOUTUBE ADS (VIDEO MARKETING) & ADVANCED FEATURES
* Importance of Video Marketing
* Types of YouTube Ads
* Location Targeting
* Bidding Strategies
* Automatic Targeting
* Ad groups Setup
* Targeting Options in Video Ads
* Types of Ad Formats
* Ads Cost Options
* Measuring the Results of Campaign
* Conversion Tracking
* Advanced Features
* Google Account Access
* Access Levels
* My Client Centre (MCC)
* Google Ads Editor
* Export / Import Details
* Shared Library Features
15. INTRODUCTION TO BING ADS
* Introduction to Bing Ads
* Creating Bing Ads Account
* Bing Ads Campaign
* Exporting the Campaigns
* Generating Reports
* Bing Ads Certification
16. FACEBOOK MARKETING & ADVERTISING
* Introduction to SMM
* What is Social Media?
* Benefits of using SMM
* Social Media Statistics
* Goals of Social Media Marketing
* Facebook Marketing
* Types of Facebook Account
* Personal Account Setup
* Facebook business page setup
* Types of Business pages
* Cover Photo/Video Design
* Page Settings & Options
* How to Increase Facebook Likes
* Facebook Content Strategy
* Types of Posts and Statistics
* Examples of Creative Posts
* Designing FB Posts
* User engagement metrics
* Facebook Insights
* Facebook Groups
* Facebook Apps
* Facebook Advertising
* What is Facebook Ads
* Types of Objectives
* Popular Ads Campaigns
* Defining Target Audience
* Types of Targeting
* Bidding & Budget Settings
* Types of Ads
* Designing FB Ads
* Setup of Facebook Pixel
* Conversion Tracking Pixel
* Re-marketing Strategy
* Reports & Analytics
17. TWITTER MARKETING & ADS
* Twitter Marketing
* What is Twitter?
* Benefits of Twitter
* How brands use Twitter
* Customizing the profile
* Profile Photo & Header Image
* Types of Tweets
* Content strategy for Twitter
* How to increase Followers
* Post your First Tweet
* Analysis of Big Brands
* What is Hash Tag?
* Hashtags and its uses
* How to use Trending #Tags
* Tools for Twitter marketing
* Twitter Analytics
* Twitter Ads
* Setup Twitter Ads Account
* Types of Campaign
* Create your Campaign
* Followers Campaign
* Traffic & Conversion Campaign
* Targeting Options • Bidding & Budget
* Twitter Ad Format
* Image Ads • Video Ads
* Twitter Cards
* Conversion Tracking
* Measuring Results (KPI’s)
* Re-marketing Strategy
* Targeting Re marketing Audience
18. YOUTUBE MARKETING (VIDEO MARKETING)
* What is Video Marketing
* Statistics of Video Marketing
* Creating Channel in YouTube
* Customizing the YouTube Channel
* Types of Video Formats
* Create video marketing strategy
* Upload the First Video
* Video Optimizing Tips
* Video Settings
* Cards, End Screens & Sub Titles
* How to use Playlists
* YouTube Creator Studio
* Features of Creator Studio
* YouTube Analytics
* Increasing Subscribers
* Understanding copyrights and spam
19. LINKEDIN MARKETING & ADS
* LinkedIn Marketing
* What is LinkedIn?
* Benefits of LinkedIn Network
* Create a LinkedIn profile
* Optimizing the profile
* Skills and Endorsements
* Creating new connections
* Posting content in profile
* LinkedIn Groups
* Finding Jobs on LinkedIn
* Creating company page
* Customization of page
* Posting on LinkedIn Page
* LinkedIn Ads
* Why LinkedIn Ads
* Types of Campaigns
* Creating a Campaign
* Bidding & Budget
* Target Audience Settings
* Types of Ads
* Leads Generation Campaign
* Conversion Tracking
* Creating a Re-marketing Campaign
* LinkedIn Ad Reports
* 20. INSTAGRAM MARKETING
* What is Instagram
* Instagram statistics
* How Brands use Instagram
* Creating Instagram Account
* Types of Instagram Accounts
* Linking Instagram with Facebook
* Tour of Instagram App
* What works in Instagram
* Types of Content (Posts & Stories)
* Post Designing Tools
* Stories & Highlights
* Importance of Hashtags
* How to use Hashtags
* Popular Tools for Instagram
* Engagement Metrics
* Instagram Analytics
* Instagram Ads
* Types of Campaign
* Creating your Campaign
* Measuring Results
21. PINTEREST MARKETING
* What is Pinterest?
* Pinterest Statistics
* How brands use Pinterest
* Creating a Pinterest Account
* Types of Accounts
* Customizing the Profile
* Pinterest Strategy
* Boards on Pinterest
* How to manage boards
* Pins and Links
* Generating Engagements
* How to use InfoGraphics
* Integrating Pinterest in Site
* Engagement Metrics for Pins
* Pinterest Analytics
* Advertising options on Pinterest
22. QUORA MARKETING & ADVERTISING
* Quora Marketing
* What is Quora?
* Quora Statistics
* Benefits of Quora Marketing
* Top Quora Users & Brands
* Creating Quora Account (Personal/Company)
* Optimizing the Quora Profile
* Following Topics & Users
* Understanding the Quora Policies
* How to Answer the Questions
* Engaging with Users
* How to Increase Followers
* Quora KPI’s
* Quora Stats Tool
* Quora Ads
* Creating Quora Ads Account
* Types of Campaigns
* Types of Audience Targeting
* Bidding & Budget Settings
* Types of Ad Formats
* Implementing Conversion Tracking
* Remarketing Integration
* Types of Remarketing Audience
* Creating a Remarketing Campaign
* Measuring Results of Campaign
23. SLIDESHARE MARKETING
* What is Slideshare?
* Benefits of Slideshare
* Create Slideshare Account
* Optimizing the Profile
* Top Slideshare Profiles
* Document Creation Strategy
* Types of Documents
* Creating Documents
* Optimizing Document
* Embedding Documents in Website
* Engagement Metrics
* Slideshare Analytics
24. EMAIL MARKETING STRATEGIES
* What is Email Marketing?
* Importance of Email Marketing
* Popular Email Marketing Software
* Email Marketing Goals
* Introduction to Mail Chimp
* MailChimp pricing structure
* Account setup and settings
* Email marketing strategy
* Creating a Subscriber List
* Integration of Forms in Site
* Import subscribers in list
* Types of Email marketing campaigns
* Email Marketing Campaign
* What is Newsletter
* Design a Newsletter
* Analysing Reports of Campaign
* 25. ONLINE REPUTATION MANAGEMENT (ORM STRATEGIES)
* What is ORM?
* Why we need ORM
* Examples of ORM
* Areas to analyse in ORM • Search Engines • Blogs & Websites •
Review Sites • Complaint sites • Social Media
* Search Engine ORM Strategy
* Autosuggestion & Related Searches
* Search Engine Results
* Image Search Results
* Blogs & Websites ORM
* Solutions for external websites
* Complaint Sites ORM
* Managing Reviews
* Popular Review Sources
* How to get Positive Reviews
* How to respond to Negative Reviews
* How to handle Fake Reviews
* How to Manage Social Media ORM
* Popular networks for ORM
* Common ORM Issues
* How to handle the issues
* Action Plan for ORM Project
* Tools for ORM
26. INBOUND MARKETING STRATEGIES
* What is Inbound Marketing?
* Why use inbound marketing
* Know your Target audience (Buyer Persona) Analysis
* Stages of Inbound Marketing
* Types of Content
* How to generate Ideas.
* Content Marketing Strategy
* Lead Generation Technique
* Landing Page Designing
* How to Close Customer
* Customer Delight Stage
* HubSpot Certification
27. GOOGLE ANALYTICS REPORTS
* Introduction to Analytics
* Implementing Analytics Code
* Setup of Conversion Tracking Code
* Types of Reports
* Audience Reports
* Acquisition Reports
* Behaviour Reports
* Conversions Reports
* Google Tag Manager
28. ONLINE MONEY MAKING WITH GOOGLE ADSENSE
* What is Google AdSense
* How is Works?
* Top AdSense Earners [Global / India]
* AdSense Guidelines
* Finding the Niche
* Important Factors for AdSense Success
* Types of AdSense Account
* Applying for New Account
* Create you first Ad
* Ad Formats and Sizes
* Bidding Models
* Best Practices for Ads
* Integrating Ads in Site
* Blocking Sites & Categories
* Reports Analysis
* AdSense Optimization Tips
29. MONEY MAKING WITH AFFILIATE MARKETING
* What is Affiliate Marketing?
* How Affiliate marketing works
* Types of Affiliate Networks
* Top Affiliate Marketing networks
* Affiliate marketing payment models
* How to Find Profitable Niche
* Develop your Affiliate Website/App/Property
* Apply for Affiliate Marketing network
* Amazon Affiliate Network
* Integrating Amazon Products
* How to promote Affiliate Products
* Measuring Results on Affiliate sites
30. HOW TO DO FREELANCE PROJECTS (FREELANCING CONCEPTS)
* What is Freelancing?
* How does freelancing works ?
* Offline Freelancing Business
* Registering Company
* Initial Business Guidelines
* Documentation & Quotes
* How to manage clients
* Online Freelancing networks
* Create a Profile in Fiverr.com
* Optimizing your Profile
* Create your Gig
* Types of Gigs
* Optimizing the Gigs
* How to Price your Gigs
* How to bid on projects
* How to handle the clients
* Project management tools
* Asking for reviews from clients
31. MONEY MAKING WITH YOUTUBE MONETIZATION
* What is YouTube Monetization?
* What is YPP?
* Eligibility Criteria for YPP
* Most Popular Niches in YouTube
* Top YouTube Channels
* How to Select Niche
* Types of Video Content
* Guidelines for YouTube Publishers
* How to apply for Adsense
* Checking Advertising Revenue in YouTube
* Reports in Google AdSense
* Optimizing for YouTube Revenue
32. 10+ COURSE CERTIFICATIONS
* Google Ads Fundamentals
* Google Search Advanced
* Google Shopping Certification
* Google Display Certification
* Google Video Certification
* Google Analytics Certification
* Bing Ads Certification
* Facebook Blueprint Certification
* HubSpot Certification.
culture
sports
13479
Views
27/04/2020 Last update