MARKETING STRATEGY AND TACTICS FOR SMALL BUSINESSAll businesses start
with the intention of becoming successful, and most of those
businesses start with a product or service that could get them there,
but after a few years, many of those same businesses struggle to find
success. How could this be? One main reason could be that they started
without a marketing budget or plan. They don’t understand marketing
and they don’t understand how important marketing is in making their
business a success. This class will cover:
Marketing basics
Driving awareness of your business, product or service
Elements of a marketing plan
Goal planning
Marketing budget planning
Online marketing, including search and Search Engine Optimization
(SEO)
Tactics including a focus on social media planning
Innovation and Ideation
After taking this class, you should understand the basics of
marketing, the definition of an impression, the goals of an impression
and the types of general tactics that you can use to help drive
awareness. You should be able to develop your own marketing strategy
with goals, tactics, timelines and costs. You should understand the
basics of search, SEO and social media. Finally, you should understand
the importance of ideation and innovation for the future success of
your business.
business
504
Views
23/05/2018 Last update