Salt Lake City, we are coming for you! One Day, Two Events!

RMPCMA On the Road to Future Opportunity: Shaping Utah’s Ever Evolving Landscape through Growth, Travel & Economic Vitality

As Utah navigates an era of economic uncertainty, shifting travel patterns, and unprecedented global opportunity, collaboration across regions has never been more critical. On the Road to Opportunity brings together leaders and representatives from Utah Valley, Salt Lake City, and Park City for a forward‑looking discussion on how each destination is sustaining momentum today—while strategically preparing for what’s next.

This dynamic conversation will explore the initiatives currently driving development, resilience, and visitation across the Wasatch Front and mountain communities, from infrastructure investments and destination branding to workforce readiness and visitor experience innovation. Panelists will share how their regions are adapting to changing economic conditions and traveler expectations to keep growth moving forward without losing the character and quality of life that define Utah.

Looking ahead, the discussion will turn to the future—examining how Utah can collectively elevate its global profile, attract increased international travel, and leverage long-term opportunities tied to major world events. Special focus will be placed on regional collaboration and readiness as the state prepares to welcome the world for the 2034 Winter Olympics, ensuring that today’s decisions create lasting benefits for residents, businesses, and visitors alike.

Attendees will gain insight into:

• How each region is addressing growth and development in uncertain times
• Strategies for expanding international visitation and year-round tourism
• Shared opportunities and challenges across urban, valley, and mountain destinations
• How planning for the 2034 Winter Olympics is influencing investment, infrastructure, and global outreach

Event Details

Date:

Monday, May 11, 2026

Agenda (subject to change):
1:00 PM: Walking Tour of the newly renovated Joseph Smith Memorial Building and

the near complete renovation of the Salt Lake Temple and Temple Square (OPTIONAL)

2:15 PM: Walk to Asher Adams

2:30 PM – 3:00 PM: Guest Arrival, Networking & Registration

3:00 PM – 3:10 PM: Introductions & Welcome Remarks

3:10 PM – 4:30 PM: Panel Presentation

4:30 PM: Panel Ends and Registration Opens at Van Ryder (in Le Méridien)

6:00 PM: Reception at Van Ryder ends

Location:

Education:
Asher Adams Hotel – Gandy Dancer Room

Happy Hour:
Le Meridian Hotel – Van Ryder, a rooftop bar

Registration Fee:

Member & Non-Member Planners $30.00

Member & Non-Member Suppliers $30.00

Students & Faculty $15.00

Two experiences. One registration. Real value.

Secure your spot today and be part of RMPCMA’s return to Salt Lake City.

Click Here to Register

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Dan Howard,
VP of Communications and Sales, Visit Park City

Lee Adamson
, Executive Director, Explore Utah Valley

Clay Partain
, Chief Sports Officer & Executive Director, Sports Salt Lake

Moderated by: Chris Madzer, four-time Olympian

Staying the Night?

Our hotel partners have generously offered discounted room rates for this evening.

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