Digital Marketing Training Course Overview
Digital Marketing training course will be provided for a total duration of 20 hours spread across 5 weekends by our highly professional Digital Marketing trainers.
This Digital Marketing training course will cover SEO, Google Ads, Facebook Marketing, Twitter Marketing, Video Marketing, LinkedIn Marketing, Quora Marketing , Email Marketing, Content Marketing, Affiliate Marketing, Analytics and more.
Course Schedule
- 5 weekends, 10 sessions, 20 hours – Every Saturday & Sunday
- 8:00 AM to 10:00 AM US PT (US Pacific Time)
- March 28, 2020 - April 26, 2020 US Pacific Time
- The course will be taught in English
- A Webinar link will be sent to the attendees to join the meeting
- Class Schedule date and time will be sent to the attendees
- Check your local time & date
Course Objectives
- Comprehensive knowledge of Digital marketing Modules
- Learn about how SEO works
- Learn about how to create Google Ads campaigns & monitor
- Learn about how to create Social Media campaigns & monitor
- Google Analytics
- Learn about Digital marketing tools and technologies
- Learn about branding and sales
- Reporting and tracking Metrics.
Who Should Attend?
- Beginners
- Marketing Professionals
- Small Business Owners
- Prerequisites
- Fundamentals of Marketing Knowledge
- Basic Computer knowledge
- Internet Browsing
Digital Marketing Course Curriculum
1. Introduction of Digital Marketing
- What is Marketing?
- How we do Marketing?
- What is Digital Marketing?
- Benefits of Digital marketing
- Digital marketing platforms
- Traditional Vs. Digital Marketing
- Defining Marketing Goals
- Latest Digital marketing trends
- Case studies of Digital Campaigns
2. Website Designing with WordPress
- What is Website?
- What is Domain Name
- Types of Domains
- Domain name suggestions
- Premium Domains
- Register a Domain Name
- Web Hosting Concepts
- Domain/Hosting Business
- Types of Websites
- HTML, CSS and Javascript
- Popular CMS
- What is WordPress
- Benefits of using WP
- WordPress Installation
- Admin Interface Basics
- Default Settings in WP
- Types of Themes
- Theme Settings and Customization
- Managing Themes
- Content management in WP
- Categories, Tags and Posts
- Pages and Sub Pages
- Custom Content Types
- Adding a menu to the website
- Plugins and Widgets
- Using Plugins in Site
- Adding widgets to the website
- The Best Plugins in WP
- Practical WordPress Project Example
3. Fundamentals of Search Engines
- Fundamentals of SEO
- How the search engine works?
- Components of Search Engines
- Google Algorithms
- Google Results Page
- Major & Minor Algorithm Updates
- Panda, Penguin, Rank Brain, Medic, BRET, Core Update 2020
- Recent Changes in Search Algorithms
4. Keyword Research & Competition Analysis
- Introduction to Keyword Research
- Types of Keywords
- Keyword Research Methodology
- Business Analysis
- Product/Services Categorization
- Google Keyword Planner Tool
- In-depth Analysis with Keyword Planner
- Other Keyword Tools
- Competition Analysis
- Manual Competition Analysis
- Paid Competition Analysis tools
- Finalizing the Keywords List
5. On Page Optimization
- Introduction to On page
- On page Analysis Methodology
- Fundamental On-page Factors
- Domain name in SEO
- Importance of HTTPS
- URL Optimization
- Title Tag Optimization
- Meta Tags Optimization
- Content Optimization
- Heading optimization
- Internal Links
- Image Optimization
- Social Signals & Footer
6. Technical On Page SEO
- Website Speed Optimization
- Speed Analysis Tools
- Sitemaps Generation
- Robots.txt File
- URL Redirecting Techniques
- Canonical Links
- Rich Snippets
- New Updates in On page.
- Google Search Console
- What is Search Console
- Features of Search Console
- Site Verification Process
- Location Targeting
- Search Performance Tool
- Link Analysis Tool
- Manual Actions
- Sitemaps Tool
- Fetch as Google Tool
- Crawl Errors Analysis
- The Latest updates in Search Console
7. Off Page Optimization (Link Building)
- Introduction to Off page (Link Building)
- Link Building Guidelines
- Types of Backlinks • Link Analysis Tools
- Directory Submissions
- Local Business Submission
- Classified Posting
- Q & A Backlinks
- Blogging & Blog Comments
- Guest Blogging
- Press Release
- Document Sharing
- Other Advanced Strategies
8. Local SEO Strategies
- What is Local SEO?
- Importance of Local SEO
- Submission to Google My Business
- Optimizing the GMB Profile
- Local SEO Ranking Signals
- Local SEO Negative Signals
- Citations and Local Submissions
- Google My Business Analytics
9. Recovery Process & Reporting
- Algorithm Recovery Process
- Types of Penalties
- Manual Actions
- Apply for Reconsideration
- Algorithm Update Recovery Method
- Compare the Before/After date
- Panda recovery process
- Penguin recovery process
- Mobile friendly update
- How to use DisAvow Tool
- Reports Analysis
- Google Analytics Reports
- Search Console Reports
- Website Position Analysis
- Website Monthly Reports
- Backlinks Reports
- Paid Tools for monitoring.
10. Google Ads - Pay Per Click (PPC) Campaign
- Introduction to Paid Advertising
- Google Ads Account setup
- Interface Tour and Billing Settings
- Account Structure
- PPC Campaign Settings
- Ad Group setup
- Keyword Match Types
- Keyword Research Tools
- Ad Formats & Guidelines
- Ad Extensions
- Understanding Ad Auction
- What is Quality Score
- Factors to improve Quality Score
- Actual CPC Calculation
- Types of CPC’s
- Bidding strategies
- What is Conversion?
- Implementing conversion tracking
- Calculating ROI
- What is DSA ?
- Create a DSA Campaign?
- Segments and Filters
- Search Terms and Ad Auctions
- Customization Tools
- Generating Reports
- Google Ads Express
- What is Ads Express (Smart Campaign)
- Benefits of Smart Campaign
- Creating Campaign for Local Results
- Bidding & Budgets Setup
- Ad Creation
- Reports
11. Display Advertising & Re-marketing
- Display Ads
- What is Display Advertising
- How Display Ads Works
- Creating a Display Campaign
- Bidding Strategies
- Targeting Option in Display Network
- Exclusion options
- Ad Formats and Sizes
- Conversion Tracking
- Display campaign reporting
- Re-marketing Campaign
- What is Re-marketing?
- Benefits of Re-marketing Strategy
- Types of Re-marketing Audience
- Building Re-marketing List
- Building Custom Audience List
- Creating Re-marketing Campaign
- Re-marketing Ads Design
- Dynamic Ads
- Re-marketing Lists for Search Ads (RLSA)
12. Google Shopping Campaign
- What is Shopping Campaign
- Google Merchant Center account
- Creating Business Store
- Types of Product Feeds
- Product Feed Properties
- Dynamic Product Feeds
- Creating a Shopping Campaign
- Defining Product Groups
- Monitoring Campaign
- Reports of Shopping Campaign
13. Mobile Marketing Strategies
- State of Mobile Usage
- Benefits of Mobile Marketing
- Mobile Marketing Goals
- App Creation Strategy
- App Optimization Service (AOS)
- Universal App Campaign
- Call Only Campaign
- Conversion Tracking
- Reporting in Mobile Ads
14. YouTube Ads (Video Marketing) & Advanced Features
- Importance of Video Marketing
- Types of YouTube Ads
- Location Targeting
- Bidding Strategies
- Automatic Targeting
- Ad groups Setup
- Targeting Options in Video Ads
- Types of Ad Formats
- Ads Cost Options
- Measuring the Results of Campaign
- Conversion Tracking
- Advanced Features
- Google Account Access
- Access Levels
- My Client Centre (MCC)
- Google Ads Editor
- Export / Import Details
- Shared Library Features
15. Introduction To Bing Ads
- Introduction to Bing Ads
- Creating Bing Ads Account
- Bing Ads Campaign
- Exporting the Campaigns
- Generating Reports
- Bing Ads Certification
16. Facebook Marketing & Advertising
- Introduction to SMM
- What is Social Media?
- Benefits of using SMM
- Social Media Statistics
- Goals of Social Media Marketing
- Facebook Marketing
- Types of Facebook Account
- Personal Account Setup
- Facebook business page setup
- Types of Business pages
- Cover Photo/Video Design
- Page Settings & Options
- How to Increase Facebook Likes
- Facebook Content Strategy
- Types of Posts and Statistics
- Examples of Creative Posts
- Designing FB Posts
- User engagement metrics
- Facebook Insights
- Facebook Groups
- Facebook Apps
- Facebook Advertising
- What is Facebook Ads
- Types of Objectives
- Popular Ads Campaigns
- Defining Target Audience
- Types of Targeting
- Bidding & Budget Settings
- Types of Ads
- Designing FB Ads
- Setup of Facebook Pixel
- Conversion Tracking Pixel
- Re-marketing Strategy
- Reports & Analytics
17. Twitter Marketing & Ads
- Twitter Marketing
- What is Twitter?
- Benefits of Twitter
- How brands use Twitter
- Customizing the profile
- Profile Photo & Header Image
- Types of Tweets
- Content strategy for Twitter
- How to increase Followers
- Post your First Tweet
- Analysis of Big Brands
- What is Hash Tag?
- Hashtags and its uses
- How to use Trending #Tags
- Tools for Twitter marketing
- Twitter Analytics
- Twitter Ads
- Setup Twitter Ads Account
- Types of Campaign
- Create your Campaign
- Followers Campaign
- Traffic & Conversion Campaign
- Targeting Options • Bidding & Budget
- Twitter Ad Format
- Image Ads • Video Ads
- Twitter Cards
- Conversion Tracking
- Measuring Results (KPI’s)
- Re-marketing Strategy
- Targeting Re marketing Audience
18. YouTube Marketing (Video Marketing)
- What is Video Marketing
- Statistics of Video Marketing
- Creating Channel in YouTube
- Customizing the YouTube Channel
- Types of Video Formats
- Create video marketing strategy
- Upload the First Video
- Video Optimizing Tips
- Video Settings
- Cards, End Screens & Sub Titles
- How to use Playlists
- YouTube Creator Studio
- Features of Creator Studio
- YouTube Analytics
- Increasing Subscribers
- Understanding copyrights and spam
19. LinkedIn Marketing & Ads
- LinkedIn Marketing
- What is LinkedIn?
- Benefits of LinkedIn Network
- Create a LinkedIn profile
- Optimizing the profile
- Skills and Endorsements
- Creating new connections
- Posting content in profile
- LinkedIn Groups
- Finding Jobs on LinkedIn
- Creating company page
- Customization of page
- Posting on LinkedIn Page
- LinkedIn Ads
- Why LinkedIn Ads
- Types of Campaigns
- Creating a Campaign
- Bidding & Budget
- Target Audience Settings
- Types of Ads
- Leads Generation Campaign
- Conversion Tracking
- Creating a Re-marketing Campaign
- LinkedIn Ad Reports
- 20. Instagram Marketing
- What is Instagram
- Instagram statistics
- How Brands use Instagram
- Creating Instagram Account
- Types of Instagram Accounts
- Linking Instagram with Facebook
- Tour of Instagram App
- What works in Instagram
- Types of Content (Posts & Stories)
- Post Designing Tools
- Stories & Highlights
- Importance of Hashtags
- How to use Hashtags
- Popular Tools for Instagram
- Engagement Metrics
- Instagram Analytics
- Instagram Ads
- Types of Campaign
- Creating your Campaign
- Measuring Results
21. Pinterest Marketing
- What is Pinterest?
- Pinterest Statistics
- How brands use Pinterest
- Creating a Pinterest Account
- Types of Accounts
- Customizing the Profile
- Pinterest Strategy
- Boards on Pinterest
- How to manage boards
- Pins and Links
- Generating Engagements
- How to use InfoGraphics
- Integrating Pinterest in Site
- Engagement Metrics for Pins
- Pinterest Analytics
- Advertising options on Pinterest
22. Quora Marketing & Advertising
- Quora Marketing
- What is Quora?
- Quora Statistics
- Benefits of Quora Marketing
- Top Quora Users & Brands
- Creating Quora Account (Personal/Company)
- Optimizing the Quora Profile
- Following Topics & Users
- Understanding the Quora Policies
- How to Answer the Questions
- Engaging with Users
- How to Increase Followers
- Quora KPI’s
- Quora Stats Tool
- Quora Ads
- Creating Quora Ads Account
- Types of Campaigns
- Types of Audience Targeting
- Bidding & Budget Settings
- Types of Ad Formats
- Implementing Conversion Tracking
- Remarketing Integration
- Types of Remarketing Audience
- Creating a Remarketing Campaign
- Measuring Results of Campaign
23. Slideshare Marketing
- What is Slideshare?
- Benefits of Slideshare
- Create Slideshare Account
- Optimizing the Profile
- Top Slideshare Profiles
- Document Creation Strategy
- Types of Documents
- Creating Documents
- Optimizing Document
- Embedding Documents in Website
- Engagement Metrics
- Slideshare Analytics
24. Email Marketing Strategies
- What is Email Marketing?
- Importance of Email Marketing
- Popular Email Marketing Software
- Email Marketing Goals
- Introduction to Mail Chimp
- MailChimp pricing structure
- Account setup and settings
- Email marketing strategy
- Creating a Subscriber List
- Integration of Forms in Site
- Import subscribers in list
- Types of Email marketing campaigns
- Email Marketing Campaign
- What is Newsletter
- Design a Newsletter
- Analysing Reports of Campaign
- 25. Online Reputation Management (ORM Strategies)
- What is ORM?
- Why we need ORM
- Examples of ORM
- Areas to analyse in ORM • Search Engines • Blogs & Websites • Review Sites • Complaint sites • Social Media
- Search Engine ORM Strategy
- Autosuggestion & Related Searches
- Search Engine Results
- Image Search Results
- Blogs & Websites ORM
- Solutions for external websites
- Complaint Sites ORM
- Managing Reviews
- Popular Review Sources
- How to get Positive Reviews
- How to respond to Negative Reviews
- How to handle Fake Reviews
- How to Manage Social Media ORM
- Popular networks for ORM
- Common ORM Issues
- How to handle the issues
- Action Plan for ORM Project
- Tools for ORM
26. Inbound Marketing Strategies
- What is Inbound Marketing?
- Why use inbound marketing
- Know your Target audience (Buyer Persona) Analysis
- Stages of Inbound Marketing
- Types of Content
- How to generate Ideas.
- Content Marketing Strategy
- Lead Generation Technique
- Landing Page Designing
- How to Close Customer
- Customer Delight Stage
- HubSpot Certification
27. Google Analytics Reports
- Introduction to Analytics
- Implementing Analytics Code
- Setup of Conversion Tracking Code
- Types of Reports
- Audience Reports
- Acquisition Reports
- Behaviour Reports
- Conversions Reports
- Google Tag Manager
28. Online Money Making With Google Adsense
- What is Google AdSense
- How is Works?
- Top AdSense Earners [Global / India]
- AdSense Guidelines
- Finding the Niche
- Important Factors for AdSense Success
- Types of AdSense Account
- Applying for New Account
- Create you first Ad
- Ad Formats and Sizes
- Bidding Models
- Best Practices for Ads
- Integrating Ads in Site
- Blocking Sites & Categories
- Reports Analysis
- AdSense Optimization Tips
29. Money Making with Affiliate Marketing
- What is Affiliate Marketing?
- How Affiliate marketing works
- Types of Affiliate Networks
- Top Affiliate Marketing networks
- Affiliate marketing payment models
- How to Find Profitable Niche
- Develop your Affiliate Website/App/Property
- Apply for Affiliate Marketing network
- Amazon Affiliate Network
- Integrating Amazon Products
- How to promote Affiliate Products
- Measuring Results on Affiliate sites
30. How To Do Freelance Projects (Freelancing Concepts)
- What is Freelancing?
- How does freelancing works ?
- Offline Freelancing Business
- Registering Company
- Initial Business Guidelines
- Documentation & Quotes
- How to manage clients
- Online Freelancing networks
- Create a Profile in Fiverr.com
- Optimizing your Profile
- Create your Gig
- Types of Gigs
- Optimizing the Gigs
- How to Price your Gigs
- How to bid on projects
- How to handle the clients
- Project management tools
- Asking for reviews from clients
31. Money Making With YouTube Monetization
- What is YouTube Monetization?
- What is YPP?
- Eligibility Criteria for YPP
- Most Popular Niches in YouTube
- Top YouTube Channels
- How to Select Niche
- Types of Video Content
- Guidelines for YouTube Publishers
- How to apply for Adsense
- Checking Advertising Revenue in YouTube
- Reports in Google AdSense
- Optimizing for YouTube Revenue
32. 10+ Course Certifications
- Google Ads Fundamentals
- Google Search Advanced
- Google Shopping Certification
- Google Display Certification
- Google Video Certification
- Google Analytics Certification
- Bing Ads Certification
- Facebook Blueprint Certification
- HubSpot Certification.