The Resurgence of Print Marketing

There was a time when marketers declared “PRINT IS DEAD.” But smart businesses didn’t give up on PRINT MARKETING AND NOW THE TIDE HAS SHIFTED. Marketers are realizing that digital media is not enough and that there is still a viable and critical place for PRINT MEDIA IN THE MARKETING MIX.In this seminar you will learn from local experts how you can use print media to build your brand, drive customers to your physical location and website, gain visibility in your community, market successful events, and reach those customers who have become numb to the digital buzz. PRINT MARKETING PANEL: CHRISTY LYNN - Director of Sales & Associate Publisher at the Addison County Independent [http://www.addisonindependent.com]. Christy graduated from Colorado College with a focus on sociology, gender studies and psychology. She joined the Addison Press in 2012. She also volunteers as a board member for the Middlebury Area Land Trust and Better Middlebury Partnership. MATT HEYWOOD - Co-Founder and Designer at The Image Farm [http://www.theimagefarm.com]. Matt has been at this design thing for more than 15 years. He has a knack for distilling information into easily digestible bits and loves to make stuff. The result is work that is strategic, powerful and accessible. He earned his design and illustration degrees from Rochester Institute of Technology School of Art and Design in Rochester, NY.  RICK CARLSON - Manager, PRINT & Mail Services at Middlebury College [http://middlebury.edu]. Rick has more than 30 years’ experience in the industry, including the private sector and higher education. He was previously Director of The Print & Mail Center at The University of Vermont. In addition to hands on industry experience, Rick has served as the Vice President of College & University Mail Services bringing outreach, networking and best practices to colleagues across institutions with in-plant print and mailing operations. _Pre-registration (not required, but preferred): Seats may be limited, register in advance to secure yours._