PRCA Rodeo - Midwest Horse Fair

Starting January 3, VIP Packages and Group Sales are available through the Midwest Horse Fair Office. Please contact Midwest Horse Fair at 920-623-5515 for further details. Doors at 6:15 pm ILHA Freestyle Show at 6:45 pm PRCA Rodeo at 7:45 pm If you are planning on arriving for the evening rodeo before 6:00 pm, purchase of a Midwest Horse Fair General Admission ticket is required. Children ages 2 and older require a ticket to the evening entertainment. CASHLESS - the Alliant Energy Center services all credit and debit payments only. No cash accepted. Will Call is available in the West Lobby of the Coliseum at the Madison Ticket Agency box office. Accessible Seating: Accessible seating is available online through Ticketmaster by filtering on the ADA Icon and selecting the Accessible Seats. The elevator is in the West Lobby outside Section 223. Doors at 6:15 pm | ILHA Freestyle Show at 6:45 pm | PRCA Rodeo at 7:45 pm If you are planning on arriving for the evening rodeo before 6:00 pm, purchase of a Midwest Horse Fair General Admission ticket is required. Children ages 2 and older require a ticket to the evening entertainment. Bags (max size 8.5" x 11") are allowed and will be searched upon entry. Exceptions will be made for necessary medical equipment and bags for nursing mothers. We encourage you to pack light with only the necessities to make the entry process as smooth as possible. CASHLESS - the Alliant Energy Center services all credit and debit payments only. No cash accepted. Midwest Horse Fair events are subject to change at management discretion.