VIP Packages and Groups of 10+ are available through the Midwest Horse
Fair Office. Please contact Midwest Horse Fair at 920-623-5515 for
further details. 6:30pm - Doors 7:00pm - The Greatest Show Horse.
Magnificent Horses, Riders and Music produced by Mario Contreras
7:45pm - PRCA Rodeo If you are planning on arriving for the evening
rodeo before 6:00 pm, purchase of a Midwest Horse Fair General
Admission ticket is required. Children ages 2 and older require a
ticket to the evening entertainment. CASHLESS - the Alliant Energy
Center services all credit and debit payments only. No cash accepted.
Will Call is available in the West Lobby of the Coliseum at the
Madison Ticket Agency box office. Accessible Seating: Accessible
seating is available online through Ticketmaster by filtering on the
ADA Icon and selecting the Accessible Seats. The elevator is in the
West Lobby outside Section 223. Resale tickets may exceed face value
and prices are NOT set by the Midwest Horse Fair. Doors at 6:30 pm |
The Greatest Show Horse at 7:00 pm | PRCA Rodeo at 7:45 pm If you are
planning on arriving for the evening rodeo before 6:00 pm, purchase of
a Midwest Horse Fair General Admission ticket is required. Children
ages 2 and older require a ticket to the evening entertainment. Bags
(max size 8.5" x 11") are allowed and will be searched upon entry.
Exceptions will be made for necessary medical equipment and bags for
nursing mothers. We encourage you to pack light with only the
necessities to make the entry process as smooth as possible. CASHLESS
- the Alliant Energy Center services all credit and debit payments
only. No cash accepted. Midwest Horse Fair events are subject to
change at management discretion.
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17/04/2026 Last update
Veterans Memorial Coliseum at Alliant Energy Center
1919 Alliant Energy Center Way , Madison, 53713, Wisconsin, United States Of America