Here’s a riddle: What takes a tenth of a second to occur and can
make or break your startup? No, it’s not the computation performed
by your tech product’s proprietary algorithm. It’s a first
impression, and the Princeton researchers who discovered how quickly
we form them also found that our first impressions don’t change much
after getting to know somebody for longer.
Join us this month as we dive into the Do's and Don'ts of a perfect
Pitch.
To help us tackle the subject is Retroviral's founder Mike Sharman.
With more than 11 years agency experience, Mike has successfully
implemented business-supporting traditional and digital communication
campaigns for both established brands and startups in the consumer and
b2b technology / finance, and entertainment sectors - from conception
and design to campaigns that have been classified as 'truly viral'
(Nando's Last Dictator Standing)
Co-founder of Retroviral, an award winning digital communications
agency that creates online word of mouth for brands using bespoke
strategy, social media, and web tactics. He is also co-founder of
Webfluential – a platform that establishes relationships between
consumers and brands through influencers. Mike was named one of the
Mail & Guardian's top 200 young (under 35) South Africans in 2013.
Mike loves making 'stuff go viral'; you will have seen his work on
RocoMamas #ElectionBurger campaign as Retroviral is the lead creative
agency for the Smashburger brand.
Retroviral was also Nando's digital agency from 2010-2013. Retroviral
executed the online comms for all the #5GumExperience parties and most
recently, it was the seeding agency behind the Douwe Egberts
yawn-activated coffee vending machine. From strategising the Kreepy
Krauly Wrangler concept, to writing, shooting and seeding the
BraaiPhone for Castle Lager, Retroviral has created some of the most
memorable local, digital campaigns over the past 7 years.
You do not want to miss this. Mike's book "The best Dick" will be
available on the day :-)
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24/10/2018 Last update