The SPONSORSHIP LAB FOR BRANDS PROVIDES CMO’s, Brand Managers and
SPONSORSHIP MANAGERS THE OPPORTUNITY TO SHARE, solve and sometimes
just vent about the challenges or highlight the opportunities that
come from managing a SPONSORSHIP PORTFOLIO.Some of the biggest
challenges I am hearing about include:
*
Convincing the powers that be of the value of sponsorships;
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Keeping the business focussed on the agreed objectives of
sponsorships;
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Trying to make the rights holder relationship stronger - or as I say -
do together better; and
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Wondering if you are working with the best activation, creative, media
and supplier agencies.
The Lab is open to brands involved with sponsorships to help share the
collective knowledge, energy and insights to help marketing managers
make a bigger difference, reduce the amount of unnecessary drama in
the partnership space and create stronger relationships across the
industry.
business
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12/12/2018 Last update