When and Why to Rebrand: The Wattpad Story

ABOUT USEvery month StartupBlink Curators bring you the most interesting startup events in your city. Our team is supported by WeWork, world’s leading coworking offices, who offer up to 15% discount to our members. You can claim your discount and schedule a free tour here: https://wework.startupblink.com [https://wework.startupblink.com] ABOUT THIS EVENT This event is organized by STAPLES Canada *** Mark your attendance here (top-right of the page), then register using the link below *** https://www.eventbrite.ca/e/when-and-why-to-rebrand-the-wattpad-story-tickets-60888443975 [https://www.eventbrite.ca/e/when-and-why-to-rebrand-the-wattpad-story-tickets-60888443975]? Follow this link for the most up-to-date info about event’s time and location. When and Why to Rebrand: The Wattpad Story Wattpad, the world's most loved social storytelling platform with over 70M monthly users around the world, underwent a massive rebrand this past year. But how do you know when to invest in a rebrand, why it matters, and what real success looks like? In this session, Abby Yew and Emma Brooks, of Wattpad’s Marketing team, will take you through Wattpad’s brand history, the decision to rebrand and the process of doing so. They’ll talk candidly about the challenges along the way, the big reveal, community reaction and how to stay the course -- despite causing the biggest uproar in Wattpad’s history. (Pro tip: Someone will always troll you.) ____