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Swiss International Holiday Expibition 2025
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From
October 31 to November 2, 2025,
the
Swiss International Holiday Exhibition (SIHE)
will take place at
Centro Esposizioni
(Lugano Exhibition Center), showcasing Switzerland’s most significant tourism trade event. Tailored exclusively for tourism professionals, SIHE brings together over 400 exhibitors from more than 80 countries, along with 250 hosted buyers and 200+ trade visitors, offering a high-impact platform for global networking and business development.
This year’s edition introduces a dedicated Luxury Tourism section—an evolution of the Meeting Luxury concept—designed to connect upscale destinations and premium service providers with discerning buyers.
The comprehensive B2B format includes a full schedule of pre‑arranged meetings through an advanced digital matchmaking system, alongside side conferences, workshops, and networking events.
SIHE offers an ideal environment for destinations, tour operators, MICE providers, and luxury travel professionals to forge new partnerships, explore emerging trends, and secure visibility in the lucrative Swiss and international travel markets.
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