Down to Earth began in 1977, over 40 years ago, when a group of friends in Wailuku, Maui, turned their vision into a business dedicated to improving the health of island communities through organic and natural products and a vegetarian lifestyle. Today we have five stores throughout Hawaii: Honolulu, Kakaako, Kailua, Pearlridge, and Kapolei on Oahu; and Kahului on Maui.