Engine 2 for Whole Foods Market

Engine 2 develops and implements plant-strong nutrition programs and events, providing education, inspiration, and motivation for individuals, families and organizations across the globe. Founded by Rip Esselstyn, Engine 2 provides tools and resources to help people experience (and enjoy!) the benefits of plant-based living.   About Rip Esselstyn Rip was born in upstate New York, raised in Cleveland, Ohio, and educated at the University of Texas at Austin, where he was a three-time All-American swimmer. After graduation, Rip spent a decade as one of the premier triathletes in the world. He then joined the Austin Fire Department where he introduced his passion for a whole-food, plant-based diet to Austin’s Engine 2 Firehouse in order to rescue a firefighting brother’s health. To document his success he wrote the national bestselling book, The Engine 2 Diet, which shows the irrefutable connection between a plant-based diet and good health. Rip left his job as a firefighter in 2009 to team up with Whole Foods Market as one of their Healthy Eating Partners to raise awareness for Whole Foods employees, customers and communities about the benefits of eating a plant-strong diet. He has appeared on hundreds of radio and national television shows, including the Today Show, CBS Sunday Morning, Good Morning America and The Dr. Oz Show. Rip is a New York Times Bestselling Author who has published four books. Rip lives in Austin, Texas with his wife Jill, and their three beautiful children, Kole, Sophie and Hope.