It Make$ Cents! Money Management Center

  Mission The mission of “It Make$ Cents,” a financial literacy program at the University of Wisconsin-La Crosse, is to address the financial concerns of students that are unique to college life, and equipping them with the knowledge, skills and resources necessary to integrate and maintain lifelong financial wellness. Our outreach campaign is dedicated to fostering each student’s individual fiscal responsibility. Our approach is to get to the heart and head of the matter by breaking down the social and psychological barriers that alter the perception and taint the lenses of a student’s financial future. Our goal is to motivate, inspire a call to action, and to instill the knowledge to sow the success that each student strives to reap after graduation.