Students in The PRIMA Group focus on developing their integrated marketing and communication skills through client work in the Rochester community. This group’s client list includes the American Red Cross, Gilda's Club Rochester, and the Bivona Child Advocacy Center.
PRSSA creates networking and professional improvement opportunities for students pursuing public relations and communications careers through networking events, conferences, and activities. With these organizations, we are able to help our students build relationships within the community while developing tangible real world experience.