Digital Marketing for Artists and Designers

This workshop will explore the strategies and tactics that creative business owners use to grow their online audiences and drive sales. Students can expect to gain an understanding of how to formulate a content strategy, optimize conversion funnels, deploy email and social media MARKETING, and identify strategic partners. ABOUT THE INSTRUCTOR Jeff Lahens is the CMO at 9Tailors [https://9tailors.com/], a Boston-based custom clothing retail company. He believes retail developments are a catalyst for economic development. His passion rests in brick and mortar retail and in leveraging digital marketing to generate traffic into a physical space. He has a demonstrated history of managing sales, business operations, and creative professionals. He has built communities and led customer service experiences for growth. Additionally to retail, Jeff’s personal brand reflects his passion for men’s fashion, dad’s health & wellness, and youth education & development. CREATIVE ECONOMY SERIES 2019-20 This workshop is being offered as part of the Creative Economy Workshop Series at MassArt. This series of one-day, non-credit lectures and workshops is focused on professional development for practicing and aspiring creative entrepreneurs, ARTISTS, DESIGNERS, and freelancers. MassArt students and City of BOSTON Certified ARTISTS ARE ELIGIBLE FOR A REDUCED TICKET PRICE, email ce@massart.edu [http://massart.edu] to inquire. To see upcoming workshops visit the Eventbrite Profile [http://massart.edu/workshops] for Massachusetts College of Art. THIS PROGRAM IS SUPPORTED THROUGH A PARTNERSHIP WITH THE MAYOR'S OFFICE OF ARTS AND CULTURE. [https://www.boston.gov/departments/arts-and-culture]