Almost 5,000 marketing technologies are now available to increase
sales and marketing efficiency, a huge leap from the 150 that were
part of the landscape back in 2011. B2B Marketers are wondering what
mix of inbound marketing, content marketing and marketing automation
tools they need to invest in to maximize their return when attracting
and converting leads.A panel of local experts will address the
following topics during our next networking event:
* Implement marketing technology as part of a broader communications
strategy
* Get anonymous visitors to raise their hand
* Transform passive content into active buying journeys
* Have lead scoring reflect true marketing engagement when measuring
ROI
PANELISTS
Renee Gellatly [https://www.linkedin.com/in/gellatly/], Chief Client
Strategist, b2b 360
John Phillips [https://www.linkedin.com/in/johnmichaelphillips/], Vice
President, Marketing, Drip
Rob Shellum [https://www.linkedin.com/in/robshellum/], Account
Director, LookBookHQ
Kate Vann [https://www.linkedin.com/in/katevann/], Director of
Marketing, Secondary, Lifetouch National School Studios
business
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27/04/2018 Last update