KIDS First / Coalition for Quality Children's Media

Kids, ages 8 to 20, who love movies and love to talk about them are invited to apply to join our national team of KIDS FIRST! Film Critics. Go to kidsfirst.org for details. The Coalition for Quality Children's Media is a national, nonprofit organization founded in 1991 whose mission is to teach children critical viewing skills and to increase the visibility and availability of quality children's media. KIDS FIRST! evaluates, rates and endorses children's films, DVDs, CDs, TV shows and games using volunteer, community-based juries of adults and children from diverse backgrounds and offers a variety of means to showcase and enhance consumer awareness of sponsored products. KIDS FIRST! is supported by more than 17 million teachers, librarians, media professionals, lobbyists, policymakers, child advocates, educators, parents and families nationwide. Support comes from national nonprofit organizations that include the National Education Association, REEL Fathers, National Association of Elementary School Principals and the National Council of Women’s Organizations, with a cumulative membership of over 17 million. A voluntary collaboration comprised of more than 100,000 media professionals, lobbyists, policymakers, child advocates, educators, parents and families nationwide, the Coalition aims to teach children to become critical media users, help adults recognize the importance of teaching critical viewing skills to children, help children identify and be aware of outstanding media programming, and develop programs for children with special needs such as low-income, hospitalized or at-risk children.