Inspired by the Disney princess Snow White and a desire to keep her personal life separated from the music business, bilingual Mexican-American rapper Claudia Feliciano adopted the name Snow Tha Product before honing her skills in the Dallas-Forth worh underground hip hop scene. Attracting mix tape collaborations with the likes of Ty Dolla Sign and Tech N9ne, Feliciano stamped the mainstream with her heady juxtaposition of hard rhymes, tough-as-nails persona anb pop-tinged melodic hooks when she signed to Atlantic in 2013 and released career-defining singles 'Doing Fine', 'Holla' and 'Play'.