British rock sensation Sam Fender heads out on tour in North America this fall in support of his latest record, People Watching! The singular songwriter has become one of the UK's favorite artists since his breakout album Hypersonic Missiles in 2019. His songs seamlessly cross the rock and pop divides, with anthemic pop sensibilities underpinned by huge guitars and pounding drums, while his relatable lyrical themes about working class life in the UK have helped him form a genuine bond with his fans.