Southern Growth Studio, a boutique consultancy based in MEMPHIS WITH
OVER 15 YEARS OF COMBINED TRAINING EXPERIENCE, is proud to announce
the 2020 MEMPHIS INNOVATION BOOTCAMP (MIB), A SERIES OF 3-DAY,
HANDS-ON INNOVATION BOOTCAMPS THAT EQUIP PROFESSIONALS WITH THE
MENTALITY AND SKILL SETS THEY NEED TO ANTICIPATE AND ADAPT TO INDUSTRY
TRENDS. Our first BOOTCAMP WILL FEATURE INNOVATION THROUGH JOBS TO BE
DONE (JTBD). An alternative approach to front-end innovation, JTBD is
a group of principles that explore how to make marketing more
effective and innovation more predictable by focusing on the notion
that people buy products and services to complete a specific and
highly personal “job.” In this workshop, participants will learn
how to identify and activate customer or user “jobs” to better
align marketing, development, and/or R+D with customer values and
better segment markets. How can we offer better targeted products and
services?
MIB IS UNIVERSAL TRAINING – past participants have included anyone
from HR to Business Development to IT from organizations like Cardinal
Health, FedEx, International Paper, St. Jude ALSAC, and more.
Professional growth is at the core of what we do. Through
participating in MIB, you and/or your team members will have the
expertise to PREDICT AND ADAPT TO CHANGING MARKETS TO STRATEGICALLY
POSITION YOUR ORGANIZATION FOR SUCCESS. You'll not only become an even
more valuable and productive asset to your organization, but to the
MEMPHIS PROFESSIONAL COMMUNITY. YOU'LL BECOME PART OF A NETWORK OF
INNOVATORS WHO CAN CONNECT YOUR ORGANIZATION TO NEW OPPORTUNITIES.
YOU CAN LEARN ABOUT ALL OF OUR BOOTCAMPS AT OUR WEBSITE:
https://meminnovate.com/2020-bootcamps
[https://meminnovate.com/2020-bootcamps].
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30/05/2020 Last update